We are looking for an experienced, commercially focused SEO Manager to drive and execute our organic growth strategy across reallymoving.com and The Law Superstore. As SEO Manager, you will lead a small team of 3, overseeing all aspects of SEO, from technical optimisation and on-page improvements to off-site initiatives like link building and digital PR. You’ll leverage data insights to optimise SEO performance and deliver tangible growth through organic channels. Collaborating closely with cross-functional teams, the SEO Manager will play a key role in shaping our digital marketing efforts and business strategy. This is a hands-on, strategic SEO Manager position for someone who thrives in fast-paced environments, embraces challenges, and is confident leading complex projects, including CMS migrations and the integration of SEO best practices into broader marketing strategies. As SEO Manager your key responsibilities will be • Lead and execute a comprehensive Technical, On-Page, and Off-Page SEO strategy aligned with ambitious growth OKRs and KPIs. • Optimise website elements to improve visibility and conversions. Collaborate with developers to ensure accurate execution of SEO requirements. Monitor SEO performance regularly to identify wins, gaps, and technical issues, enabling fast, data led decisions. • Lead and manage website migrations, maintaining and enhancing SEO performance. • Deliver link-building and digital PR campaigns to grow domain authority and build brand presence. Drive qualified traffic through cross-functional content and data initiatives. • Embed EEAT and YMYL principles in all content to meet Google’s quality standards. • Evaluate and report on the impact of SEO trends, algorithm updates, AI and SGE on SEO visibility, and guide the organisation in adapting strategies accordingly. • Conduct SEO audits and deliver prioritised roadmaps based on insights and opportunity. • Maintain SEO dashboards and reporting tools (e.g., GA4, Looker Studio, SEMrush). • Drive lead-gen focused SEO strategies, optimising landing pages for high-intent traffic and measurable conversion outcomes. • Apply CRO insights to boost SEO performance aligned to revenue goals • Lead, mentor and develop a small team. • Report regularly to senior stakeholders, linking SEO impact to commercial results. Skills, knowledge and abilities • Strong commercial acumen with experience building and managing SEO strategies that drive business growth. • Deep knowledge of Google algorithms, EEAT, AI/SGE trends, and their impact on search performance. • Proficient in GA4, GSC, Looker Studio, SEMrush, Screaming Frog, and similar SEO tools. • Proven team leadership and mentoring experience, with a coaching mindset. • Excellent communicator, skilled in stakeholder management and translating SEO impact to commercial outcomes. • Highly analytical and solutions-oriented, with the ability to diagnose and resolve complex SEO challenges. • Hands-on expertise in on-page, off-page and link-building strategies. • Experience with CMS platforms (Umbraco, Kentico) and understanding of frontend frameworks like React. • Confident collaborating across functions, including Tech, Marketing, and Product. Motivation • Ability to work on own initiative. • Willing to adapt and learn new skills. • You will also feel at home with our values as outlined on our website. What can we offer you? • Competitive salary and benefits package. • Opportunities for professional growth and development. • A collaborative and innovative work environment. • Flexible working arrangements - minimum 2 day a week in our St Albans office. • And much more (see our careers page). What to expect from our recruitment process. • Virtual HR competency-based interview with HR Manager – approx. 45 minutes. • Virtual interview with hiring manager – approx. 45 minutes. • Final face-to-face interview in our St. Albans offices with Head of Marketing & CEO – approx. 60 minutes. Reallymoving is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We recognise the benefits of a diverse workforce which reflects the wider population and welcome applications from all sections of the community. Sadly, we are unable to sponsor employment visas at this time and therefore we can only accept applications from candidates with the permanent Right To Work in the UK