 
        
        About the role
We are seeking a talented Catering Sales Manager to elevate our sales and foster long‑lasting relationships with customers. The role offers the potential to earn additional fixed payments for achieving growth in your designated areas.
Key Features & Benefits
 * UK’s Largest Food and Drink Wholesaler – biggest and fastest‑growing supplier to the independent catering market.
 * Leading Catering Butcher – over 20% of the UK’s master butchers work with us, providing expert advice on dishes.
 * Award‑Winning Own Label Brands – recognised for quality and value.
 * Experienced Team – network of over 100 Catering Sales Managers building strong relationships.
 * Excellent Delivery Service – delivery, click & collect and in‑person shopping via nationwide branch network with multiple temperature options.
 * A Place To Get On – career development support: upskilling, mentorship, professional growth.
 * Every Voice Matters – commitment to inclusion and encouraging staff to shape the business.
Responsibilities
 * Identify and develop new and existing business opportunities within your target area.
 * Build and maintain strong relationships with existing and prospective customers.
 * Collaborate with internal teams to meet customer needs and drive sustainable profits.
 * Stay up to date on market trends and share knowledge with customers and the business.
 * Represent the company at industry events and trade shows.
 * Follow our Business Code of Conduct, acting with integrity and championing diversity and inclusion.
Qualifications & Requirements
 * Proven track record in sales, account management or business development, ideally in the food/catering sector (other sectors considered).
 * Solid understanding of the catering/food service market or willingness to learn.
 * Excellent verbal and written communication skills, active listening to understand customer needs.
 * Ability to quickly build rapport and adapt your style to meet customer needs.
 * Willingness to learn and quickly understand our products, club cards and rewards.
 * Ability to handle objections and maintain a positive attitude in challenging situations.
 * Self‑motivated, goal‑oriented, able to work autonomously and as part of a team.
 * Good commercial awareness to support profitable decisions.
What’s in it for you
 * 10% off all Booker purchases, with double discount events up to three times a year.
 * Access to a Tesco Colleague Clubcard after three months, offering discounts across the Tesco Group.
 * Up to 30% off insurance products such as Pet, Home & Car.
 * Save As You Earn scheme.
 * Health and wellbeing support via Virtual GP and Employee Assistance Programme, 24/7.
 * A company‑wide performance‑related bonus scheme up to 6%.
 * Car allowance available where applicable.
 * Training & development and opportunities to progress.
 * Catering sales incentive scheme for additional earning opportunity.
About Booker
Booker is the UK’s leading food & drink wholesaler, serving independent retailers, caterers and small businesses across the country with over 190 cash & carry branches, distribution centres and support locations. We pride ourselves on diversity, equity and inclusion, and supportive flexible working.
We’re disability confident and fully inclusive in recruitment. For more information, contact recruitment@bookergroup.com.
Benefits and Legal Statements
We comply with UK EEO legislation. We only accept candidates over 18 for roles requiring early mornings or certain conditions.
Seniority Level
Mid‑Senior level
Employment type
Full‑time
Job Function
Sales and Business Development
Industry
Wholesale
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