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Head of growth marketing & events (basé à london)

Holloway
P2P
Marketing
Posted: 18 June
Offer description

About Hashgraph:

Hashgraph is a fast-growing software company committed to supporting, developing and servicing Hedera, an open source, proof-of-stake platform. Hedera is EVM-compatible and has been specifically built to meet the needs of enterprise and Web3 applications, which require speed, security, stability and sustainability. Hedera’s public network is governed by industry-leading organizations, spanning 11 sectors and 14 regions who oversee the development and direction of the decentralized platform.

About the role:

We’re seeking a strategic, results-driven global Head of Growth Marketing at Hashgraph. This pivotal hybrid role blends hands-on program development with data-driven leadership to generate growth on the Hedera network.

The ideal candidate will be a seasoned web3 professional with experience managing a high-impact global events program and team, while overseeing and optimizing marketing operations (i.e., tech tools and lead management processes) to deliver measurable outcomes. You’ll play a critical role in growing this new growth marketing function and Hedera’s presence in the web3 ecosystem. This global hybrid role is ideal for a marketer who thrives at the intersection of demand generation and marketing process and infrastructure.

As one of the world’s leading institutional-grade public DLT networks, Hedera uniquely sits at the intersection of enterprise and DeFi. Hashgraph is a marketing Agency of Record to Hedera Council and manages the Hedera brand and all marketing channels. Thus, this role requires strong customer-facing skills and an understanding of the decentralized crypto market (as it relates to managing multiple, separate entities).

You may find yourself doing all of the following:

Growth Marketing Strategy & Execution

* Develop and execute the global field marketing strategy with a heavy focus on events and initiatives that align with the GTM strategy
* Plan, execute, and manage regional marketing campaigns and events (IRL and virtual), including hosted events (i.e. half day and annual user conference), tradeshows and side events, meetups, hackathons, and community-led initiatives
* Build and nurture relationships with local web3 communities, influencers, developers, and partners to amplify brand presence
* Identify target audiences, segment CRM, develop campaign/event messaging for digital and social media, as well as project management of the events.
* Collect feedback and performance data from field initiatives to inform broader marketing strategy
* Partner with business development, developer relations, product, and ecosystem teams to identify key markets and tailor regional campaigns that resonate with local audiences
* Manage and grow a team of field marketers, event coordinators, and marketing operations professionals
* Management of a third-party event management agency

Marketing Operations

* Own and optimize the marketing tech stack to ensure smooth campaign execution and reporting
* Develop and implement lead generation workflows, campaign tracking, and data hygiene practices
* Monitor marketing KPIs across channels; build dashboards and deliver insights that support decision-making
* Partner with cross-functional teams to streamline campaign planning, execution, and ROI measurement
* Build a marketing operations framework to track performance metrics, campaign ROI, and team productivity, including procurement of AI tools
* Develop internal processes and playbooks to streamline campaign planning, execution, and reporting
* Manage a third-party implementation partner for CRM and Marketing Automation Tool (HubSpot) to scrub the database and improve lead funnel hand-offs
* Tracking and analyzing the performance of campaigns in CRM

Team Leadership

* Recruit, manage, and mentor a high-performing global growth marketing and operations team
* Hire a dedicated Marketing Operations Manager to join the Growth marketing team
* Foster a culture of experimentation, continuous improvement, and performance accountability

Qualification Requirements:

* Minimum 8+ years of experience in marketing, with at least 3 years in a leadership role in web3, crypto, or decentralized tech
* Proven success in managing measurable global field marketing programs, especially as it relates to event programs
* Strong understanding of the web3 landscape, including enterprise, L1 ecosystems, and dApps
* Understanding of marketing operations, analytics, and process optimization
* Excellent project management skills, attention to detail, and cross-functional collaboration skills
* Strong written and verbal communication; ability to translate complex concepts into accessible messages
* Demonstrated success in running integrated regional marketing programs that drive user growth and community engagement
* Comfortable operating autonomously in a fast-paced, startup environment
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