We’re looking for a results-driven Digital Marketing Manager to take ownership of our clients digital strategy and drive growth across multiple online channels. This is an exciting opportunity to join a dynamic team where you’ll play a key role in shaping campaigns, optimising performance, and enhancing customer engagement.
MUST HAVE experience in AWS and Salesforce and a background in Retail.
Job Title: Digital Marketing Manager
Location: Hybrid – 1 day per week in the West Midlands
Salary: £35,000 – £40,000 per annum
Key Responsibilities:
* Develop and execute comprehensive digital marketing strategies across paid, owned, and earned channels
* Analyse and understand what the data is saying.
* Manage and optimise campaigns across PPC, SEO, email, and social media
* Use data and analytics to track performance, generate insights, and improve ROI
* Collaborate with internal teams to align marketing activity with business goals
* Oversee CRM and marketing automation initiatives to improve customer journeys
* Manage website performance, user experience, and conversion rate optimisation
* Stay up to date with digital trends and emerging technologies
Essential Requirements:
* Proven experience in a Digital Marketing Manager or similar role
* Hands-on experience with AWS (Amazon Web Services)
* Strong working knowledge of Salesforce (including CRM and marketing automation)
* Demonstrable success in delivering data-driven marketing campaigns
* Strong analytical skills and experience using reporting tools
Desirable:
* Background in the retail sector or a strong understanding of retail customer behaviour
* Experience managing e-commerce platforms
* Familiarity with customer segmentation and lifecycle marketing