Join to apply for the Digital Acquisition Manager role at Flourish Gloucestershire Limited
Location: Wilmslow, England, United Kingdom (HQ with occasional travel to Tadcaster, Manchester, Birmingham, London).
Overview
Apprentify Group is seeking a performance‑driven Digital Acquisition Manager to lead our paid media, CRO, and digital acquisition strategy across the Groups portfolio of brands. Reporting to the Performance Marketing Director, you will manage a multi‑channel digital strategy to drive qualified leads, enhance conversion performance, and optimise marketing ROI.
Main Responsibilities
* Own and deliver the Groups digital acquisition strategy, driving lead generation, brand awareness, and measurable business growth.
* Manage all paid media channels, including Google Ads, Meta, TikTok, LinkedIn, and Reddit, optimising for CPL, CTR, and conversion rate.
* Oversee performance and budget allocation across all digital channels, ensuring maximum efficiency and ROI.
* Lead SEO strategy and collaborate with content teams to improve visibility, website performance, and organic lead acquisition.
* Lead CRO strategies across websites and landing pages, analysing data to implement experiments that improve conversion performance.
* Brief, test, and optimise creative content used across paid media campaigns, working with designers and copywriters to continually enhance performance.
* Develop A/B and multivariate testing frameworks to refine ad creatives, landing pages, and calls to action.
* Track and report on digital performance, producing weekly and monthly dashboards to communicate insights and actions to senior stakeholders.
* Manage relationships with key digital partners and platforms, staying ahead of emerging opportunities and best practices.
* Collaborate with the CRM & Email Marketing Manager to align acquisition and retention efforts, ensuring a seamless customer journey from first touchpoint to conversion.
* Experiment with new lead generation channels and strategies, documenting performance and scaling successful approaches.
* Support and mentor junior digital marketing staff, fostering a culture of testing, learning, and data‑led improvement.
Job Requirements
* 4+ years experience in digital marketing, performance marketing, or paid media management.
* Proven track record in managing multi‑channel campaigns with measurable ROI.
* Strong knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager.
* Experience with SEO tools and strategies for on‑page and off‑page optimisation.
* Experience with CRO tools such as Hotjar, Google Optimize, or equivalent.
* Data‑driven with proficiency in Google Analytics, Data Studio, or equivalent reporting platforms.
* Familiarity with CRM and marketing automation systems (e.g., HubSpot, Magn8).
* Strong budget management and analytical skills, with experience reporting on CAC, CPL, and ROI.
* Excellent understanding of digital funnels and performance attribution models.
Desirable
* Experience in education, apprenticeships, or training sectors.
* Understanding of user experience (UX) and conversion rate optimisation.
* Working knowledge of HTML/CSS for ad and landing page troubleshooting.
* Strong project management and cross‑functional collaboration skills.
* Ability to balance strategic thinking with hands‑on execution.
Key Attributes
* Results‑oriented with a focus on driving measurable performance.
* Analytical and commercially minded with a passion for continuous improvement.
* Highly organised, detail‑oriented, and proactive in problem‑solving.
* Adaptable and creative, with a strong test‑and‑learn mindset.
* Excellent communicator, capable of collaborating across marketing, sales, and operations.
Seniority level
* Mid‑Senior level
Employment type
* Contract
Job function
* Business Development and Sales
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