Purpose of Role
Support and implement marketing and communication plans to meet the School’s strategic objectives and priorities and the wider University’s overarching marketing and recruitment strategies.
The post-holder will develop sector-leading, inclusive content and activity to enhance the School’s profile, student recruitment activity, and reputation in line with our Strategy 2025/26 ambitions.
As part of the Marketing team, the post-holder will report to the Marketing Manager and work closely and collaboratively across multiple schools, with staff and the wider MRAC team to deliver a flexible and innovative approach to a broad spectrum of marketing and communications, whilst ensuring compliance with the University’s brand and relevant legislation.
Key Duties & Responsibilities
1. Work collaboratively with the Marketing Manager to develop and deliver undergraduate and postgraduate (taught and research) recruitment and conversion plans/campaigns ensuring that they are informed by University and School strategies and aligned with central marketing plans.
2. Support the Marketing Manager in liaising with Schools to build and maintain relationships with academic and professional service colleagues, including the Executive Deans, programme directors, and wider MRAC colleagues, to develop and drive activity.
3. Create and share a broad range of marketing content to support University brand and student recruitment campaigns across a range of platforms. Ensure the content is timely, engaging, inclusive, and relevant to the target market to support annual marketing plans. Undertake regular content audits to identify gaps and consider alternative methods of distributing and showcasing content.
4. Develop and deliver comprehensive multi-channel campaigns to highlight Schools and priority programmes to meet agreed student recruitment targets and KPIs. Liaise with design and media buying agencies to deliver engaging and targeted campaigns, across SEM, Digital Display, and direct marketing, utilising data to drive decision making and optimisation throughout.
5. Report on relevant marketing budgets and School activity on a monthly and post-campaign basis, to ensure value for money through ongoing budget reviews and regular analysis of campaign activity.
6. Co-ordinate and represent the schools at recruitment events (on/offline); working closely with the Marketing Manager, Student Recruitment team, and academic colleagues to ensure all events are delivered to the highest professional standards and achieve desired marketing outcomes within agreed budgets.
7. Proactively work with school contacts, Communications team, and Alumni team to ensure a regular flow of information and to identify areas for media coverage/ PR opportunities across MRAC and the wider University.
8. To work adaptively across the various schools at the direction of the Marketing Manager, ensuring resource is available where needed.
Please note that this list is not exhaustive, and the role holder may be required to undertake other relevant duties commensurate with the grading of the post.
This includes supporting the delivery of events, which may fall outside of core working hours i.e., evenings and weekends. This includes (but is not limited to) Open Days, Graduation, Enrolment, Confirmation and Clearing, Commercial/Research Events, Student Events, and External Events.
Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve.
Essential & Desirable Criteria
Essential
9. Educated to at least SCQF level 7 or equivalent practical experience in the workplace
10. Proven experience in planning and implementing marketing, communications, or recruitment projects that deliver tangible business results and reputational benefits
11. Analytical problem-solving skills
12. Strong IT/ digital media skills
13. Experience in developing and distributing a wide range of written and visual content across multiple channels and using a range of mediums (web content, social media content, videos, and print)
14. Experience of developing creative briefs across a range of media forms.
15. Excellent communication skills with the ability to produce clear, concise copy in accessible English with excellent attention to detail, grammatical competence, and proof-reading skills
16. Well-developed interpersonal skills and ability to build effective stakeholder relationships across a large organisation
17. Ability to work quickly, flexibly, and accurately in a dynamic, changing, and pressured environment
18. Experience in managing and monitoring the effectiveness of the budget
19. Contributes to the team with a professional and proactive approach
Desirable
20. Marketing-related degree or professional qualification (e.g. CIM)
21. Experience working in marketing within Higher Education
22. Knowledge of the admissions recruitment cycle of Higher Education and student recruitment
23. Good understanding of a range of software packages such as Adobe Creative Cloud
24. Experience working within a Content Management System (CMS) and Customer Relationship Manager (CRM) system