Description
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.
They are accountable for achieving this by:
1. Reflecting a credible and professional Brand image to all internal and external consumers at all times
2. Maximising sales through selling, providing excellent service, and retail standards
3. Contributing to efficiencies through adhering to store/Brand/Company Procedures and guidelines
4. Understanding daily/weekly targets
5. Ensuring personal awareness of all additional sales avenues, such as eventing, Omni, and digital channels
6. Keeping up to date with competitor activities and missed opportunities
7. Effectively using social media to leverage opportunities, drive the business, and protect and enhance the Brand image
8. Delivering the Brand Strategy and ensuring the implementation of an effective local plan
9. Planning and executing local marketing and events initiatives aligned with Retailer activity
10. Delivering excellence in service by continually improving service levels, fostering a zero consumer complaints mindset, and creating a surprise and delight culture
11. Being an Ambassador for the Brand, ensuring Brand values are represented and brought to life
12. Managing refunds and complaints according to Company guidelines, seeking mutually satisfactory resolutions, and consulting with the Area Manager when appropriate
13. Using digital tools to keep knowledge up to date
14. Implementing consumer recruitment and retention strategies to build a loyal customer base
15. Developing product knowledge to deliver an industry-leading customer experience and meet consumer needs
Operations
1. Planning to ensure excellent standards in product, housekeeping, displays, messaging, and pricing at all times
2. Reviewing retail standards daily to ensure they are maintained
3. Completing deliveries, stock movements, and related administration within agreed timeframes
4. Ensuring all processes and administration are followed according to Company guidelines and taking corrective actions when necessary
5. Fulfilling all information requests accurately and within deadlines
6. Minimizing stock loss by adhering to Security Policies and Procedures
7. Creating and maintaining a safe environment for consumers, adhering to Policies and Procedures
8. Achieving a minimum overall grading of 'Acceptable' during health & safety audits
Commerciality
1. Managing daily replenishment and taking appropriate actions as needed
2. Maximising sales performance using all available reports for decision-making
3. Planning and delivering visual merchandising layouts according to guidelines and timelines
4. Identifying stock issues and taking corrective actions, informing the Area Manager when necessary
5. Managing promotions and discounts in line with guidelines
6. Identifying sales trends and suggesting improvements to enhance product performance
Qualifications
Experience in a fast-paced retail and/or consumer-facing environment
Ability to drive self-development
Commercial understanding and awareness of industry trends
Effective communication, organization, and prioritization skills
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