A leading technology business specialising in CRM and ERP solutions is seeking a Head of Marketing to drive their ambitious growth phase and lead a comprehensive rebrand.
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The position will lead the marketing strategy and manage a team of four. This is a critical position where youll shape brand positioning, drive demand generation across multiple acquisition streams, and ensure measurable campaign impact.
Key Responsibilities
* Develop and execute marketing strategy aligned to commercial growth objectives
* Oversee campaign performance through direct reports, defining KPIs and driving ROI
* Lead comprehensive rebrand from positioning through to market rollout
* Drive demand generation across problem-aware, solution-aware, and existing customer segments
What Were Looking For
* Senior B2B tech marketing experience
* Proven track record of delivering marketing strategy that drives measurable growth
* Experience leading rebrands or significant brand repositioning with commercial impact
* Strong leadership skills managing both creative and analytical team members
* Excellent stakeholder engagement and senior-level presentation skills
* Familiarity with marketing platforms (Dynamics, HubSpot, GA4, LinkedIn Ads, PPC, SEO)
Highly competitive package. Hybrid working pattern.
Role located in Rugeley, Staffordshire.