Job Purpose: The Assistant Store Manager is responsible for driving daily sales growth by effectively leading, developing, and motivating their team. They will enhance commercial awareness through strategic sales planning, foster strong customer and colleague relationships through clear communication, and uphold high standards in store presentation, health & safety, and customer service. Key Responsibilities: Leadership & Team Development: Set realistic targets and lead by example with professional behavior and high presentation standards. Recruit, coach, develop, and review team performance alongside the Area Manager, ensuring timely management of all sales, compliance, and HR-related processes. Sales & Commercial Management: Drive all commercial activities, ensuring the team effectively utilizes the sales process. Manage existing and potential customer data, analyzing the local market and competition. Monitor KPI performance reports and implement necessary follow-up actions. Ensure high levels of transactional compliance and enforce fraud prevention procedures. Oversee discount controls, regularly reviewing team transactions to meet sales objectives. Operational & Compliance Oversight: Conduct regular self-assessments using the weekly Store Audit to maintain compliance with company processes. Ensure adherence to all operational procedures and policies as established by the business. Take ownership of health & safety within the store, completing monthly H&S checklists with guidance from the Health & Safety Manager. Customer Service Excellence: Provide exemplary customer service, fostering a positive shopping experience. Proactively manage customer complaints to ensure swift and satisfactory resolutions, in line with company standards. Additional Duties: Collaborate effectively within a team, building strong business relationships internally and externally. Communicate professionally at all levels using appropriate methods and language. Carry out any other reasonable duties as required. Key Accountabilities: Adherence to the Store Commercial & Development Plan in coordination with the Area Manager. Compliance with all company policies, operational procedures, and health & safety regulations. Implementation of the Grey Fleet & Hire Car Policy, as outlined by the business.