Join to apply for the Director, Digital Content Strategy role at Cytiva (a Danaher Life Sciences operating company).
What you will do
What You Will Do
* Lead a cross-functional team of content creators, editors, and marketers to produce high-quality, engaging content that reflects the value proposition, drives traffic, and converts visitors into leads.
* Collaborate with marketing, sales, product development, and customer service teams to create cohesive narratives and strategies that enhance the customer journey and drive business objectives.
* Analyze content performance and user engagement metrics to inform content strategies, optimize user experience, increase profitability, and drive the website’s evolution as a long-term profit center.
* Champion brand consistency across all digital content, establishing guidelines and processes that ensure a unified brand narrative, and ensure that the website content complies with legal and regulatory standards.
* Stay ahead of industry trends, digital marketing innovations, and competitor strategies to keep Cytiva\'s website and content at the forefront of the biotechnology and life sciences sector.
Travel and physical requirements
Travel, Motor Vehicle Record & Physical/Environmental Requirements
* Ability to travel – 10% as needed.
Who you are
Who You Are
* A strategic thinker with a Bachelor’s degree in digital marketing, marketing, or communications and a proven track record of leading content strategy and marketing efforts in a global multinational environment.
* 5+ years of demonstrated experience transforming a website into a significant profit driver through innovative content strategies and digital marketing techniques.
* Skilled in analyzing digital content performance and making data-driven decisions, with proven analytics experience and knowledge of SEO best practices.
* Exceptional communicator with a talent for storytelling, able to convey complex ideas in compelling, easy-to-understand ways that resonate with a global audience and across customer segments.
* Agile and adaptive, comfortable navigating the fast-paced and ever-changing landscape of customer needs in a matrixed organization. Strong leadership skills capable of inspiring and managing a diverse team of creative professionals to deliver content journeys that meet customer and business objectives.
Additional qualifications
It would be a plus if you also possess previous experience in
* Technical proficiency in CMS, web analytics tools, and a basic understanding of web technologies (HTML, CSS) is a plus.
* Proficiency in CSS, HTML, and familiarity with the Agile framework, with the ability to leverage these skills to enhance content delivery and user experience is a plus.
Benefits and company information
Benefits and Company Information
Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Our programs contribute to life beyond the job. For more information, visit Danaher Benefits Info and www.danaher.com.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology.
Job details
* Seniority level: Director
* Employment type: Full-time
* Job function: Marketing and Sales
#J-18808-Ljbffr