About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
About the Role
The Shark Beauty Director, UKI is responsible for the strategic leadership and overall performance of a product category (e.g. Shark Beauty, Shark Clean & Home, or Ninja), with day-to-day ownership of a specific sub-category such as Hair, Home Environment, or Coffee.
Based in London with a hybrid working model (3 days per week), this role drives category growth, profitability, and market share through strong commercial leadership and disciplined execution. Working closely with senior leadership and cross-functional teams, the SS&A Category Director is a powerful market voice—ensuring everything is in place to win every day, on every SKU, and with every customer.
What You’ll Be Doing
1. Own category growth and overall performance within the UKI market
2. Define, track, and communicate clear category objectives and KPIs
3. Build strong partnerships with Sales, Marketing, Supply Chain, Finance, and Product Development to deliver exceptional commercial outcomes
4. Lead weekly, monthly, and quarterly commercial reviews, driving short- and long-term actions
5. Develop and execute strategic plans to expand prioritized channels and acquire new customers in line with the Category Strategy
6. Identify opportunities to increase distribution and market share across customers
7. Monitor market trends to unlock growth opportunities and proactively mitigate risks
8. Oversee portfolio management including pricing, SKU introductions, and discontinuations
9. Ensure optimal product assortment, merchandising, and promotional strategies (short- and long-term)
10. Own category financial performance, including forecasting, budgeting, promotional investment, and profitability
11. Drive cost-efficiency initiatives and margin improvement strategies
12. Lead and collaborate cross-functionally across Sales, Marketing, Finance, Supply Chain, and R&D
13. Lead, coach, and develop SS&A leads and analysts, driving both business results and individual growth through structured performance and development planning
What You’ll Bring
14. 10+ years of experience in category management, commercial management, or a related operational role
15. Strong analytical capability with a strategic and critical mindset
16. Excellent communication and interpersonal skills, with the ability to influence and align stakeholders at all levels
17. Proven ability to manage complexity and multiple priorities in a fast-paced, dynamic environment
18. High proficiency in Microsoft Office, particularly Excel
19. A proactive, results-driven approach with strong problem-solving skills
20. Demonstrated people leadership capability with a passion for coaching and developing talent
21. Willingness to travel as required
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at