Overview
Content & Social Media Executive
Location: Cheltenham, Gloucestershire (office-based, with regular travel across the Cotswolds and surrounding regions)
Reports to: Head of Marketing
About Us
Are you ready to take your creative career to the next level in one of the most picturesque parts of the UK?
Bolthole Retreats is an award-winning holiday homes company at the forefront of the Cotswolds, Herefordshire, and Forest of Dean markets. We’re proud to represent some of the region’s most beautiful properties and to create unforgettable stays for guests from around the world.
Our mission is simple: “Escape the everyday”.
We bring this to life through stunning properties, curated experiences and authentic local insights – and now we’re looking for a Content & Social Media Executive who can help us tell that story even more powerfully online. If you’re passionate about social media, storytelling, and travel – and love the idea of combining office-based creative work with on-location content shoots – this could be your perfect role.
Key Responsibilities
* Take ownership of our social media presence, with a focus on Instagram, Facebook and Pinterest (TikTok experience would be a bonus)
* Plan, film, and edit photo and short-form video content (reels, stories, and TikToks) that showcases our properties, destinations, and brand personality
* Travel regularly to properties across the Cotswolds and beyond to capture engaging on-site content
* Build and execute a dynamic social media strategy that drives engagement, brand awareness, and bookings
* Manage the social content calendar, coordinating with internal teams to ensure timely, on-brand output
* Stay ahead of social trends, algorithms, and emerging formats, applying them creatively to our brand
* Foster an engaged online community through authentic storytelling, thoughtful engagement, and consistent brand voice
* Create assets for paid social activity across the platforms (paid social media experience would be a plus, but not essential)
Property & Website Content (if/when required)
* Visit and support property launches, assisting with staging, creative direction, and owner liaison
* Write and upload compelling property listings and welcome guides, ensuring each one reflects our tone of voice and showcases the property’s unique character
* Provide cover and support for our Content Writer as needed
* Research and produce local guide content to enrich our website and enhance guest experiences
Other (if/when required)
* Support the Marketing team with multi-channel digital campaigns
* Create SEO-optimised blog content that complements our social storytelling
* Collaborate with the wider team on partnerships, promotions, and special projects that enhance our brand presence
About You
You’re a creative storyteller with a passion for social media, travel, great design and you’ll love discovering hidden gems. Commercial acumen is a must!
You’ll bring
* Proven experience managing and growing brand social media channels, ideally within travel, lifestyle, or hospitality
* Strong skills in video creation and editing
* Excellent writing ability – you can craft engaging captions, blogs, and property descriptions that capture a sense of place
* Confidence working independently on location and collaboratively within a team
* A full UK driving licence and willingness to travel for shoots
* Strong organisational skills and the ability to juggle multiple projects and deadlines
* Solid understanding of content planning, analytics, and audience engagement
What we offer
* An office-based central Cheltenham location
* Salary: £25,000-£30,000 per year
* Private medical cover for you & your family
* 30 days holiday (inclusive of bank holidays) increasing after 2 years’ service
* Birthday leave
* Business performance bonus
* Company pension
* Free on-site parking at our offices in central Cheltenham
* Employee discount and refer an owner staff scheme
* Long service awards
Job Type: Full-time, Permanent
Location: Office-based with travel
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