About the RoleWe are seeking a Digital Content Manager to lead the creation ofpelling digital experiences across a multicategory retail and travel loyalty platform. This role focusses on delivering exceptional customer journeys that drive engagement, loyalty, andmercial success.Contract – 6 months (possibility to extend)Location – Buckingham Palace Road, London (SW1W 9SR)Hybrid – 2 to 3 days onsitePay – Flexible daily rate (inside IR35)Key ResponsibilitiesContent Delivery
1. Develop and execute end-to-end content strategies for homepage experiences, category pages, and customer touchpoints.
2. Collaborate with Product, Marketing, and Trading teams to deliver content aligned with business objectives and seasonal campaigns.
3. Ensure all content meets brand guidelines andplies with legal and regulatory requirements.
Customer Journey Optimization
4. Design and optimize digital customer journeys across retail and travel experiences.
5. Use data-driven insights to enhance content performance and conversion rates.
6. Balance social-native content with expectations of aprehensive loyalty platform.
Performance & Analytics
7. Implement A/B testing strategies to improve content effectiveness.
8. Monitor and analyze content performance metrics, providing actionable insights.
9. Prepare regular reports on engagement, conversion rates, and customer satisfaction.
What We’re Looking For
10. Proven experience in digital content management, ideally within the retail, travel, or loyalty sectors.
11. Strong portfolio showcasing creative content across multiple formats and channels.
12. Proficiency with content management systems(Contentful), analytics tools, and A/B testing platforms.
13. Ability to translate business objectives into engaging digital content.
14. Innovative thinker with strong project management skills.
15. Excellentmunication and collaboration abilities.
16. Data-driven mindset with experience in content performance analysis and optimization.
17. Familiarity with personalization and segmentation strategies.
18. Understanding of loyalty programs and customer retention strategies.
19. Knowledge of industry trends and customer behaviors.
20. Experience working in an agile product environment.