Subscription Analytics Manager
Location: Harmsworth Media Headquarters, Derry Street, HSK, London
Position: Permanent
Role Overview
As Analytics Manager you will play a key role in driving data analytics initiatives that support subscriber growth and retention strategies at Harmsworth Media (the I Paper and the New Scientist). You will define and maintain reports to track key performance indicators (KPIs), build advanced customer segmentation models, and leverage predictive analytics to enhance business decision-making and identifying key insights to help identify audience opportunities for prospecting.
Main Responsibilities
* Lead data analysis initiatives across the subscriber lifecycle, from acquisition to retention and lifetime value.
* Define and maintain reports to track KPIs, providing actionable insights to stakeholders across the business.
* Develop, improve, and maintain customer segmentation models to provide deep insights into the subscription base and inform Product/Marketing strategies.
* Utilise predictive analytics and retention modelling to forecast churn risk and customer behaviour, leveraging data science techniques.
* Collaborate with cross-functional teams, including marketing, finance, product and editorial, to ensure data-driven decision-making aligns with business objectives.
* Deliver actionable recommendations to optimise marketing spend, customer acquisition, product initiatives and retention strategies.
* Responsible for innovating in how we leverage AI to access and give insights to the newsroom, marketing and product teams.
Person Specification
* 6+ years of experience in data and marketing analytics, preferably in a subscription-based business.
* Strong commercial acumen, with the ability to translate data insights into business strategies.
* Advanced analytical and quantitative skills, with expertise in statistical analysis and predictive modeling.
* Proficiency in SQL, Python, or R, and experience with data visualization tools such as Power BI, Tableau, or Looker Studio.
* Excellent stakeholder management skills, with the ability to communicate complex data findings to non-technical audiences.
* Knowledge of data science and machine learning techniques applied to subscription-based businesses, including churn prediction and lifetime value modeling.
* Experience in customer segmentation, cohort analysis, and marketing mix modelling (MMM).
Example projects
* The i Paper - POLARIS Dashboard build and automation, including the setting of the KPI's - which we settled on using the last 12 months averages. This basically covers the Key website traffic performance indicators that can be used simply in the board decks.
* GA4 Analytics Glossary - to enable a clear understanding of the tags/events/parameters implemented on the website and their purpose. This is going to feed into a wider dmg Media initiative, where we are looking at reviewing our analytics implementation.
Package Description
Our benefits package increases the longer you've been with us. Here's what to expect:
* 25 days' holiday (increasing by 1 per year up to a total of 30)
* Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
* Life cover under the Pension Plan 4x your basic salary.
* DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
* Subsidised canteen
* Onsite gym (Northcliffe House only)
* Onsite nurse and GP clinics (Northcliffe House only)
* Our Employee Assistance Programme
* Discounted dining cards
Plus many other benefits….
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.