The role:
Ultimately, this role will play a key role in achieving and sustaining brands sales and business growth, and you will work with the commercial team to create and implement industry leading trade marketing brand strategy and programme. You’ll produce strategic, effective and impactful integrated brand campaigns and you’ll manage the P&L by analysing sales engagement reports to give you insights to improve brand performance.
You’ll work with a number of brands and you’ll act as their brand guardian, taking responsibility for what your brands stand for and how they are presented to external audiences encompassing all communication channels across print, digital and social, and you’ll work with the commercial team to prepare and execute the commercial program, the trade marketing plan and communication strategy.
You’ll create monthly e-newsletters for your key brands and will create digital and social campaigns to drive awareness and customer engagement as well as providing ongoing content for company websites, intranet and blogs. Additionally you’ll work with internal colleague s to plan brand presence at exhibitions, conferences, roadshows, and training seminars.
Research and Analysis will also be a key part of your role – leading and managing customer insight projects, then providing insights from these, as well as conducting regular analyses to manage brand P&L, and identifying and monitoring competitors and advising on market trends.
What we’re looking for:
We’re looking for someone who already has experience within a brand marketing environment, somewhere you’ve been involved with brand development, introducing new products and also all-encompassing brand campaigns, especially across social media, so you’ll probably have at least 2 years’ experience. This role is primarily b2b as our client is a wholesaler but an appreciation of the beauty industry would be really useful, or an interest in working within the sector.
You’ll have experience of developing brand strategy, even at a junior level and you’ll have experience of building relationships with suppliers and brands. You’ll also have previous experience of research and analysis.
What’s on Offer?
Salary for the role is up to £35,000 and this is a brilliant opportunity to work with some fantastic, household name brands and develop them for the wholesale market. The role is office based, 5 days per week, based just outside Birmingham city centre with lots of free parking.