Job Description
Cat Footwear is driven by the belief that generations of builders, makers and creators can turn challenge into enduring greatness. As the exclusive global footwear licensee of Caterpillar Inc., Cat Footwear has been living up to the hardworking spirit of both the Caterpillar® trademark and the millions of consumers who trust the brand. Cat Footwear originally created a small collection of rugged work boots designed to provide workers with the comfort and durability that met the challenges of the worksite. Today, Cat Footwear is a global lifestyle brand.
JOB SUMMARY
Reporting to the Senior Brand Director, you will be responsible for driving the development and execution of 3rd party business marketing activations, in line with the global brand’s strategic direction. Ensuring growth of notoriety, market share, consumer engagement and profitability of the brand across the EMEA region.
From Social, PR, Retail (including monobrand stores), Influencer, Event, Experiential, Digital and Ecommerce, you’ll be the brand leader for all things marketing for Cat Footwear, both the lifestyle and work categories, across EMEA, APAC & LATAM.
As brand guardian you’ll be responsible for ensuring that all marketing activations and campaigns are approved, actioned and completed against clear brand KPI’s, highlighted via monthly reports a...