Overview
The Marketing Director is the guardian, catalyst and growth engine of the Mamas & Papas brand. You will own the customer journey from awareness to advocacy, supporting profitable and sustainable delivery of our product, category & channel growth missions, while building, protecting, and elevating the brand’s reputation, emotional connection, and salience with customers. You will balance short-term commercial performance with long-term brand equity within our omnichannel, global & ambitious business.
Key Responsibilities
* Brand Strategy & Guardianship: Shape & advance the brand to fuel impact, grow equity, & unleash creative innovation.
* Category & Product Marketing Excellence: Create customer-focused, globally resonant product marketing that brings innovations to life & drives commercial impact
* Channel Marketing Leadership: Drive integrated marketing that fuels growth, builds advocacy, & ensures every customer touchpoint amplifies the brand.
* Social Media and Influencer Impact: Own an always-on social & creator strategy that grows reach, deepens authenticity, enhances brand perception & drives insight-led action.
* Creative & Content Excellence: Drive impactful, audience-focused creative across all channels, unifying the brand story, fostering innovation to elevate reach, engagement & performance.
* International Marketing Alignment: Lead global marketing to grow the brand through culturally tuned, partner-aligned campaigns.
* Customer & Shopper Insightfulness: Leverage consumer & market insights to adapt the brand & convert understanding into advantage.
* PR & Communications: Ensure clear, aligned communication that inspires trust, safeguarding the brand at every touchpoint.
* Partnership & Community Engagement: Build strategic partnerships & community initiatives that amplify reach, boost credibility, & fosters brand advocacy.
* P&L and ROI management: Drive profitable marketing across all channels with clear, data-led performance accountability.
* Team & Culture: Build & lead a high-performing marketing team, driving accountability, collaboration, and innovation whilst retaining & attracting top talent.
Why Join Us?
* Be part of a purpose-driven, innovative brand with a global footprint & greater aspirations.
* Lead impactful marketing initiatives that shape the future of nursery products.
* Cement a career-defining role, taking an already strong heritage brand & making it famous, loved & significantly impactful to an incredible global community of new, hopeful & expectant parents.
To Apply
If you are a visionary, impactful marketing director, passionate about building brands that make a difference in families' lives, holding the above key requirements, we would love to hear from you and discuss further so apply today.
NOTE: please note that the requirements for this role being 3-4 days a week at our Huddersfield Head office (HD5 0RH)
Restrictions
* We are not currently working with any agencies at this stage of the process. Therefore we do not accept unsolicited CVs from Recruitment agencies nor alike, nor any terms & conditions associated.
Benefits
* 33 days holiday, increasing up to 40 with service.
* Buy & Sell holiday schemes
* Company Bonus Schemes
* Employer pension contribution from day 1 enrolment.
* Significant staff discounts for family & friends from our shops & online
* Ongoing offers & discounts across a variety of external organisations, from holidays, travel, restaurants, gifts & services to many more worthy discounts through our Benefits Hub
* Subsidised health & critical illness cover and insurances
* Supportive family related leave policies (including company enhanced pay for maternity, IVF & Fertility, surrogacy, paternity, adoption, shared parental leave)
* Supportive Foster Care & Carers Leave offering
* Support for Loss and Bereavement
* A Menopause Friendly Employer
* Employee Recognition and Appreciation Schemes
* At Mamas & Papas, we’re a business for the future. Every day, we help to welcome a new generation of children into the world, and we want them to grow up in a world that’s sustainable – one that’s full of opportunity and hope.
* Oh, and a great bunch of people to work with too.
Head Office
* Hybrid flexi working of 3-4 days in the office.
* Flexi-time schemes based around core working hours whether in the office, or working from home
* Plus, free car parking, Prayer & Contemplation room, subsidised canteen, free tea & coffee, Games & TV rooms & much more.
(NB*: All benefits subject to individual schemes criteria & terms)
Colne Bridge Road,
Huddersfield,
West Yorkshire
HD5 0RH
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