SALES EXECUTIVE
Location: Swindon, Wiltshire
Salary: £20,000 - £25,000 Basic | £40,000 - £50,000 OTE + Company Car + Benefits
OVERVIEW
An established automotive retailer is seeking a motivated and customer-focused Sales Executive to join its successful sales team in Swindon.
This is an excellent opportunity for a driven individual to build a long-term career in automotive sales, working with a strong product range and a busy, high-quality enquiry stream. The successful candidate will be responsible for guiding customers through the full vehicle purchasing journey while delivering outstanding customer service and achieving sales targets.
KEY RESPONSIBILITIES
• Manage inbound and outbound sales enquiries across showroom, telephone and digital channels.
• Qualify customer needs and recommend suitable new and used vehicle options.
• Conduct vehicle presentations and arrange test drives.
• Guide customers through the full sales process from enquiry to handover.
• Maximise finance, insurance and value-added product opportunities in line with compliance standards.
• Build strong long-term customer relationships to encourage repeat business and referrals.
• Maintain accurate records of all customer interactions using dealership systems.
• Achieve individual sales targets and contribute to team performance goals.
• Follow up all leads promptly to maximise conversion rates.
• Deliver a high level of customer satisfaction throughout the sales process.
CANDIDATE PROFILE
• Previous experience in a sales role, ideally within automotive retail.
• Strong communication and relationship-building skills.
• Target-driven with a proven ability to meet and exceed objectives.
• Professional, enthusiastic and customer-focused approach.
• Comfortable working in a fast-paced retail environment.
• Strong organisational and time management skills.
• Full UK Driving Licence.
DESIRABLE EXPERIENCE
• Previous experience as a Vehicle Sales Executive.
• Franchised dealership experience.
• Knowledge of automotive finance and insurance products.
• Proven track record of achieving sales and customer satisfaction targets.
KEY PERFORMANCE INDICATORS
• New and used vehicle sales volume.
• Finance and insurance penetration.
• Customer satisfaction scores.
• Conversion rates from enquiry to sale.
• Add-on product performance.
• Customer retention and referrals.
PERSONAL ATTRIBUTES
• Driven and motivated.
• Positive and enthusiastic.
• Strong communicator.
• Resilient and target-focused.
• Professional and presentable.
• Team player with a proactive attitude.
• Committed to delivering excellent customer experiences