The Scotsman Group - Central Office, Hamilton House, 70 Hamilton Drive, Glasgow, Lanarkshire, G12 8DR
Who we are?
The Scotsman Group is Scotland’s largest and most diverse hospitality group, with a collection of over 40 venues across Scotland including bars, restaurants, hotels and more.
We are looking for a creative and results-driven Social Media & Campaign Manager to join our team. You will be responsible for driving the performance of our social channels and working closely with our Operations, Design, and Digital Marketing teams to deliver high-quality, engaging content.
Key Responsibilities:
1. Work towards agreed KPIs including follower growth, engagement rates, and pre-booked sales/revenue targets.
2. Continue to develop our video content led strategy, including the growth of our Tiktok Channels and our Instagram Reel library
3. Support and brief in tasks to our on the ground Social Media Content Creators, indicating trends and ensuring they are capturing quality content which aligns with our overall marketing strategies
4. Develop and execute tailored social media plans for venues as required, ensuring all content is professional, on-brand, and showcases each venue’s unique selling points
5. Develop and execute a UGC and influencer/tastemaker led strategy for our portfolio of sites, ensuring we have content which extends beyond our own reach and opens us up to new audiences
6. Help manage and co-ordinate Meta paid advertising across Facebook and Instagram
7. Coordinate a consistent schedule of photography and videography using in-house resources; write briefs and attend shoot days to ensure quality output
8. Propose creative additions to events and content, “Instagram moments,” and customer experiences to maintain a steady stream of fresh, engaging content
9. Support the Head of Digital Marketing with influencer and competition strategies, ensuring successful rollouts across venues.
The Person:
Essential Qualities:
10. A degree or HND in marketing, communications, business, or a related field is preferred but not essential with relevant experience.
11. Strong understanding of hospitality marketing, current social media trends, and tools.
12. A keen eye for aesthetic and able to capture and create photos and videos which are clear, well lit, and of good quality.
13. Proven experience in managing Instagram and TikTok platforms, including best practices, scheduling tools, and editing software such as CapCut Pro and Canva
14. A keen eye for design and the ability to produce or direct the creation of high-quality photo and video content.
15. Confident with social media engagement and outreach, including commenting, DMs, and influencer collaboration.
What We Offer:
16. Competitive salary
17. Generous company benefits
18. Flexible working hours
19. Access to brand advocacy trips and trade events to build knowledge and skillset
20. A creative, fast-paced environment with the opportunity to work on some of Scotland’s most exciting hospitality brands.
The Process:
If you think this is the role for you then apply now with your CV and a portfolio or links to any relevant work.