FutureBrand is looking for a Verbal Identity Director that loves and demonstrate expertise in all things language and words to join our strategy team of 12. This is a new (in-house) role for our London Studio, so rather than having a strict and predetermined remit we’re interested in working with this person to conceptualise and build this practice area together – what we do know is that it’ll involve naming, copywriting, tone of voice, messaging frameworks and upskilling the strategy team around you, demonstrating best practice and what ‘great’ looks like.We’re looking for a left and right brain thinker. An exceptional writer. An inspiring presenter and communicator. Someone eager to work with brands across every industry — from tech to FMCG to pharma to hospitality. A strong candidate will have meaningful experience in the branding world leading brand voice, messaging, naming and creative storytelling projects.This is a fixed term contract role for 6 months, but with the potential to extend or turn into a perm role. Responsibilities •Lead and grow the verbal identity discipline at FutureBrand London across a full breadth of brand transformation project types and business sectors •Create verbal deliverables with excellence for client projects and new business opportunities: e.g. brand voice, messaging, brand narratives, naming, content, creative workshops and verbal training•Spearhead new verbal practices, methodologies and ways of working that uniquely complement, or enhance, FutureBrand’s existing set of tools and frameworks•Serve as thought leader and content creator to increase FutureBrand’s expertise in the verbal identity space•Inspire verbal team members to deliver impactful, creative client work•Collaborate with global offices to refine FutureBrand’s approach to verbal identity•Contribute to our culture by being inclusive of diverse perspectives and styles Skills & Competencies •Operate with a clear and focused point of view•Strong leadership skills that translate positively in a collaborative, dynamic environment•Clear vision for verbal identity’s role in creating powerful and enduring brands •Creative problem-solver at heart (and in action)•Ability to create momentum and impact•Value the details but delegate effectively•Model engaging, creative and persuasive storytelling in presentations and in writing FutureBrand We’re FutureBrand - the flagship branding agency within the multi-award-winning global advertising agency network McCann Worldgroup.24 years young with a head full of big brand experience and a gaze fixed firmly on the future, our work over the last two decades has changed the brand landscape today. What we do next will change tomorrow. We’re based in some of the most exciting and vibrant cities on the planet, balancing global scale with cultural connection. That means we’re on the doorstep of many of the world’s biggest brands, and within reach of the very best talent around.Together, we are a diverse brand, experience and design community who believe that brand is how a company’s people, products and services behave wherever and whenever they show up in the world. Our work focuses on measuring and maximizing brand behaviour by connecting corporate purpose with everyday lived experience. It's through this work that we deliver our purpose: To transform the future of businesses by changing how their brands behave today.And because we believe strongly that the future our brands create must be a future for us all, our shared values - Progressive, Adaptable, Collaborative and Empowering - put difference and diversity at our core. FutureBrand London FutureBrand London’s studio at 135 Bishopsgate by Liverpool St station. We’ve got everything from cycle racks and showers to our own bar and rooftop terrace. Our in-house Culture Club ensure there’s always something going on to inspire, enlighten and connect us, and being next-door to Eataly and a mere salivatory glance from Spitalfields market means lunchtimes are never dull.There’s around 75 of us here working across some of the worlds most coveted brands. To stay ahead of the game, we’re pretty keen on fostering collective cultural curiosity around the things shaping the corporate, consumer and brand landscape today and tomorrow (we call it FutureFocus). So whether the focus is on disruptive technologies, geopolitical developments or societal cultural trends, you can expect events, guest speakers and workshops in the studio on a regular basis – with drinks and snacks of course.FutureBrand London’s had another great year and continues to go from strength to strength. So we’re looking to grow our world-class team. That’s where you come in. Equal Opportunities
FutureBrand and McCann Worldgroup are an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. If you have a disability, please let us know what adjustments you may need to the recruitment process to perform your best.