Overview
City St George’s, University of London is continuing a strategic expansion of its Media and Communications offerings and seeks to appoint a LECTURER IN MEDIA & MARKETING ANALYTICS.
The Department of Media, Culture and Creative Industries draws together academic staff specialising in Advertising, Creative Writing, Culture and Creative Industries, English, Marketing Communication, Media Management, Media and Communications, Media Production, Public Relations, Publishing and Strategic Communication. The department is committed to maintaining the high quality of our teaching. For more information on the courses and modules we currently provide please see our website: https://www.city.ac.uk/about/schools/communication-creativity/media-cultural-creative-industries
Teaching Responsibilities
You should have the knowledge and ability to teach students across our programmes (such as BA Media and Communications, BA Communication, PR and Advertising, MA Media and Communication, MA Marketing Communications and MA Public Relations and Strategic Communications) how to collect, read, analyse, interpret and implement user and marketing data in the media and communication Industries.
Specifically, the successful candidate will be able to teach (or contribute to teaching on) most or all of the following modules:
* Audiences, Markets and Analytics (MA)
* Digital Consumers and Markets (MA)
* Social Media Marketing (MA)
* Analytics and User Experience (UG, Y3)
* Media and Communication Audiences (UG, Y1)
* Introduction to Marketing (UG, Y1)
Qualifications and Expertise
The successful applicant will have a good first degree (ideally in Media, Communication, Data Analytics, Marketing, Statistics or a related field) and industry-derived expertise related to Media and Marketing Analytics. The role is focussed on professional analytical skills related to understanding marketing data and customer behaviour, especially as these pertain to media companies and their audiences. Your specific focus and expertise may include (but is not limited to): audience and consumer research, social media analytics, web marketing and analytics, social network analysis, sentiment analysis, user surveys and target audience analysis in digital media, social listening, data visualisation and/or other analytic methods and tools.
You will have expertise in quantitative methods and be able to teach students (who will not have a thorough background in quantitative methods) data literacy in a way that is accessible and helps them understand how market data insights can improve their practice as media and communication producers or managers.
Personal Attributes
We are looking for an enthusiastic and committed teacher able to engage and enthuse a diverse student body. We are also looking for a new colleague who is a team player and willing to collaborate to strengthen and scale the provision of Media and Marketing Analytics across an expanding portfolio of undergraduate and postgraduate courses, CPD, short courses and so on.
Application Details
Closing date for applications: Sunday 22nd March 2026 at 11:59pm
For further information, a full JD and to apply please see:
https://jobs.citystgeorges.ac.uk/#en/sites/CX_1001/jobs/preview/100030/?keyword=Lecturer+in+Media+and+Marketing+Analytics&mode=job-location
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