Hours: 35 hours per week – Monday to Friday Evening and occasional weekend work may be required to suit business needs
Responsible to: Head of Commercial
Job Purpose:
The Sponsorship & Event Sales Executive will be responsible for generating new sponsorship opportunities, managing existing partner relationships, driving event sales, proactively selling event and hospitality space on non-matchdays and delivering value to sponsors through innovative activation strategies. This role requires a proactive, results-driven individual with strong communication and negotiation skills.
Main Duties and Responsibilities:
* Identify and approach potential sponsors across various sectors.
* Develop tailored sponsorship proposals and presentations.
* Negotiate and close sponsorship deals in line with Club objectives.
* Maintain strong relationships with existing sponsors, ensuring contractual obligations are met.
* Collaborate with marketing and events teams to deliver sponsor activations.
* Monitor and report on sponsorship performance.
* Identify and approach potential businesses to sell hospitality and room hire.
* Develop and implement a sales strategy to drive non-matchday sales through conferencing and events.
* Meet and exceed sales targets as set by the Head of Commercial.
* Attend networking events and represent the Club professionally.
* Accurately report on all sponsorship sales in line with your set KPI’S.
* Attend events at the ground to ensure smooth running of delivery.
* Maintain accurate records of sponsorship activity and pipeline.
Other duties:
* To establish effective working relationships with external bodies as necessary.
* To contribute to the overall ethos, work and aims of Leicestershire County Cricket Club.
* Actively demonstrate commitment to own continuous professional (CPD) and increase knowledge and adoption of ‘best practice’.
Seniority level
* Entry level
Employment type
* Full-time
Job function
* Sales and Business Development
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