About Drivvn
Drivvn is a fast‑growing B2B web solutions vendor transforming the automotive industry through cutting‑edge eCommerce solutions. Founded in 2020 and operating as a wholly owned subsidiary of the TCC Group, Drivvn empowers major automotive brands like Stellantis, Ford, Volvo, and Volkswagen to deliver seamless online vehicle buying experiences. More recently it has entered the vehicle leasing space, working with MHC and Leasys. Its digital retail platform supports every stage of the automotive sales and leasing journey, from vehicle configuration to financing—while enabling real‑time integration and omnichannel capabilities. The company predominantly operates in Europe, with plans for expansion. Drivvn generated approximately £8 million in revenue for FY24.
About the Role
The Senior Sales Executive - Fleet & Leasing will be a critical member of our sales team, reporting directly to the Chief Revenue Officer and responsible for driving revenue growth by acquiring new customers within the European fleet and leasing sector. With strong software sales experience and a solid understanding of the fleet and leasing industry, you will own the full sales cycle from prospecting through to contract closure, building trusted relationships with key decision‑makers and delivering against ambitious sales targets.
You will work closely with the wider land and expand teams to ensure seamless customer acquisition and growth, executing our go‑to‑market strategy within the fleet and leasing space. Your ability to understand customer challenges, articulate compelling value propositions, and close complex software deals will be essential to achieving your individual targets and contributing to the company’s growth trajectory.
Start‑up or scale‑up experience is highly valued, as is the ability to thrive in a fast‑paced, evolving environment where you’ll need to be resourceful, adaptable, and comfortable working with agility.
Key Responsibilities
Sales Execution & Revenue Generation:
* Own and deliver against an individual sales quota, focused exclusively on new business within the fleet and leasing sector
* Manage the full sales cycle from lead generation and qualification through to negotiation and contract signature
* Build and maintain a healthy sales pipeline that consistently exceeds targets, with clear visibility of opportunities at each stage
* Conduct compelling product demonstrations and presentations that address specific fleet and leasing customer pain points
Prospecting & Lead Generation:
* Identify and target high‑potential fleet management companies, leasing providers, and mobility operators across Europe
* Leverage industry networks, events, and digital channels to generate qualified leads and secure meetings with decision‑makers
* Work collaboratively with Marketing to follow up on inbound leads and provide feedback on lead quality and campaign effectiveness
Customer Engagement & Relationship Building:
* Build strong, consultative relationships with key stakeholders including fleet managers, leasing directors, procurement leads, and operations teams
* Understand customer business challenges and demonstrate how our software solutions deliver measurable value and ROI
* Act as a trusted advisor throughout the sales process, positioning our technology as essential to their operational success
Solution Selling & Value Articulation:
* Clearly communicate the features, benefits, and competitive advantages of our software platform within the context of fleet and leasing operations
* Tailor proposals and presentations to address specific customer requirements and use cases
* Handle objections effectively and navigate complex buying processes involving multiple stakeholders
Sales Collaboration & Teamwork:
* Work closely with the land and expand teams to ensure smooth customer handovers and identify opportunities for account growth post‑sale
* Partner with the wider sales organisation to share insights, best practices, and market intelligence
* Report regularly to the Chief Revenue Officer on pipeline health, forecast accuracy, and market feedback
* Collaborate with Customer Success to ensure successful customer onboarding and long‑term retention
Market & Competitive Intelligence:
* Stay informed about trends, challenges, and opportunities within the fleet and leasing industry
* Monitor competitor activity and positioning to effectively differentiate our offering during sales conversations
* Share customer insights and feedback with Product and Marketing teams to influence future development
CRM & Sales Reporting:
* Maintain accurate and up‑to‑date records in HubSpot, our CRM system, ensuring pipeline visibility and forecast accuracy
* Track and report on key sales metrics including pipeline value, conversion rates, average deal size, and sales cycle length
* Provide regular updates on progress against targets and flag any risks or opportunities early
Key Qualifications
Software Sales Experience:
* Proven track record of meeting or exceeding sales quotas in a B2B SaaS or software sales role
* Experience selling complex software solutions with typical deal cycles of 3‑6 months
* Strong understanding of software sales methodologies and consultative selling techniques
Fleet & Leasing Industry Knowledge:
* Direct experience selling into the fleet management and/or leasing sector, or closely related automotive industry segments
* Understanding of the operational challenges, commercial models, and buying behaviours within fleet and leasing organisations
* Familiarity with key industry players, market dynamics, and regulatory considerations
Start‑Up or Scale‑Up Experience (Desirable):
* Previous experience working in a start‑up or high‑growth environment where agility, resourcefulness, and adaptability are essential
* Comfortable with ambiguity and able to operate effectively without extensive process or support infrastructure
* Track record of contributing beyond just sales execution—willing to “roll up sleeves” and support wider team efforts
Sales Capability & Performance:
* Excellent communication and presentation skills with the ability to engage C‑level and senior stakeholders
* Strong negotiation skills and commercial acumen, with the ability to structure deals that work for both customer and business
* Self‑motivated and target‑driven with a consistent track record of achieving or exceeding sales goals
* Ability to manage multiple opportunities simultaneously while maintaining attention to detail and pipeline hygiene
Relationship Building & Networking:
* Strong interpersonal skills with the ability to quickly build rapport and credibility with new contacts
* Active networker with the ability to leverage existing relationships or build new connections within the fleet and leasing community
* Professional presence and confidence when representing the company at industry events and customer meetings
Analytical & Results‑Oriented:
* Data‑driven approach to sales with the ability to track, analyse, and optimise performance metrics
* Comfortable using CRM systems (ideally Salesforce or HubSpot) and sales enablement tools
* Ability to learn quickly, take feedback constructively, and continuously improve sales effectiveness
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