Job Description
Blue Legal have partnered with a city law firm, to recruit a Marketing Executive to lead their marketing department. This role is ideal for an independent, dynamic marketer with experience in the legal sector.
The Responsibilities:
* Lead the marketing department - Operate as the sole marketer, managing all departmental activity and liaising with key stakeholders.
* Oversee SEO budget allocation - Ensure SEO spend is directed effectively to improve rankings and online visibility.
* Manage PPC campaigns - Run and optimise paid advertising to maximise ROI and generate relevant traffic
* Managing social media channels - Plan and execute social media content and engagement to enhance the firm's online presence.
* Oversee the planning and execution of marketing strategies - Develop and deliver marketing plans that support the firm’s overall goals and service offerings.
* Conduct market research - Gather insights on target clients, competitors, and market trends to inform strategy and positioning.
* Develop public relations initiatives - Create and manage PR campaigns, including press releases and award submissions, to build firm visibility.
The Candidate:
1. 2 years of experience in Marketing
2. Experience in Marketing Management and Sales
3. Experience and knowledge of SEO...