DXB Perfume is the UK’s leading distributor and retailer of premium Arabian fragrance brands. We operate across retail kiosks, wholesale distribution, e-commerce, and franchise channels, with national and international growth plans.
We are now hiring a commercially minded HR Manager to build and lead our people strategy during an exciting phase of expansion.
This is not a transactional HR role.
This is a growth-enabling leadership position.
The Role
You will work closely with the Managing Director and senior leadership team to design scalable people systems that support:
• Retail kiosk expansion
• Franchise development
• National account growth
• Warehouse & distribution operations
• E-commerce and head office teams
You will be responsible for building structure, performance frameworks and accountability across the business.
Key Responsibilities
People Strategy & Structure
* Develop and implement a scalable HR strategy aligned with company growth
* Design organisational structures for retail and franchise expansion
* Support succession planning and leadership development
1. Recruitment & Talent
* Lead recruitment across retail, warehouse and head office
* Build talent pipelines to support multi-site expansion
* Implement structured interview and onboarding processes
2. Performance & Accountability
* Introduce KPI-driven appraisal systems
* Align performance reviews with commercial objectives
* Support managers in performance management and development
Retail & Franchise Support
* Standardise contracts, commission and rota frameworks
* Support franchise HR compliance
* Develop retail training and service standards
Compliance & Governance
* Ensure full UK employment law compliance
* Manage policies, contracts, disciplinary and grievance processes
* Reduce HR risk as the business scales
Compensation & Reward
* Develop salary banding structures
* Align incentives with performance targets
* Benchmark senior roles competitively
About You
* 5+ years’ HR experience (retail or multi-site experience preferred)
* Strong understanding of UK employment law
* Commercial mindset — understands growth, margin and performance
* Confident advising senior leadership
* Experience scaling teams in high-growth environments
* Structured, process-driven and solutions focused
Why DXB Perfume?
* Fast-growing national fragrance business
* Exclusive distribution partnerships
* Retail, wholesale and franchise expansion
* Direct influence on company structure and culture
* Opportunity to build HR from the ground up