Job Description
Who are we?
We are New Directions, a group of companies that provide UK wide services (including recruitment, training, care provision and other support services) within education, social care, and domiciliary care, from a network of offices across the UK.
We have recently been recognised for our fantastic business achievements across a number of awards:
1. Finalists for Best In-House HR Team and Excellence in HR – CIPD HR Wales Awards 2024
2. Winner of Best Employer, and Finalists for Best People Services, Best Business Services and Best Sustainability – Cardiff Life Awards 2024
3. Winner of Best Technology and overall, Platinum Award Winner (Checks Direct) – Cardiff Life Awards 2024
4. Highly commended for Skills Development – IOD Wales Awards 2024
5. Finalists for Best Temporary Recruitment Agency, Recruitment Agency of the Year 100+ employees and Most Effective Compliance Operation – Recruiter Awards 2024
6. Finalists for Scale-Up of the Year and Team of the Year (Checks Direct) – Fintech Wales Awards 2024
7. Finalists for Best Technology (Checks Direct) – EntreConf Awards 2024
8. Finalists for The Employer of the Year, Mid-Market Business of the Year Award and Family Business of the Year Award – Lloyd’s Bank British Business Excellence Awards 2024
9. Finalists for Temporary Recruitment Company of the Year and Best Recruitment Company to work for (£50m to £100m) – TIARA Awards 2024
10. Finalists for Employer of the Year, Financial & Professional Services Business of the Year and Technology Business of the Year – Cardiff Business Awards 2024
11. Finalists for Business Services Business of the Year and Employer of the Year – South Wales Business Awards 2024
At New Directions, we deeply value our employees as the heart of our success, and we do this through our Impact Initiative. We recognise that each individual brings unique skills, perspectives, and dedication that drive our growth and innovation. We foster a culture of respect, inclusivity, and collaboration where every voice matters. By investing in professional development, well-being, and work-life balance, we ensure our people feel supported and empowered to thrive. We celebrate achievements, encourage creativity, and provide opportunities for advancement. In summary, our Impact Initiative makes sure you feel valued – with celebrations, wellbeing support, and chances to give back as a team.
Job Purpose:
This is an entry-level, sales-focused role based in Cardiff and the surrounding area, designed for someone who wants to build a successful career in B2B sales.
You’ll be speaking to businesses every day, working across a mix of inbound enquiries and outbound activity, building confidence on the phone and learning how to turn conversations into customers. This is a fast-paced, phone-led role where you’ll quickly develop real sales skills and start seeing the results of your work.
With full training, structured coaching, and clear progression, this role offers a genuine pathway into a Business Development position with the opportunity to build your own pipeline, generate new business, and directly contribute to revenue and GP growth.
Main Responsibilities:
12. Engage with inbound enquiries and convert interest into active customers
13. Proactively generate new opportunities through outbound calling and outreach
14. Speak to businesses daily, building confidence and developing sales conversations
15. Manage and maintain a pipeline of leads and opportunities using HubSpot
16. Follow up all enquiries and prospects in a timely and professional manner
17. Work towards daily and weekly activity targets (calls, conversations, conversions)
18. Support new customers through onboarding and initial account setup
19. Accurately log all activity and maintain strong CRM discipline
20. Participate in regular coaching and training sessions to develop sales skills
21. Contribute to overall team performance and GP growth
Skills and Experience:
We are looking for individuals who are motivated to build a career in sales. Previous experience is not essential, but the right attitude and behaviours are critical.
22. Strong verbal communication skills, particularly over the phone
23. Confident and comfortable handling a high volume of calls daily
24. Positive, coachable attitude with a willingness to learn
25. Resilience and ability to handle rejection
26. Strong work ethic and self-motivation
27. Good organisational skills and ability to manage tasks and follow-ups
28. Comfortable working in a target-driven environment where performance is measured daily and weekly
29. High level of personal accountability
30. Previous experience in a customer-facing or sales role
31. Experience with outbound calling or lead generation
32. Familiarity with CRM systems (e.g. HubSpot)
33. Understanding of B2B environments or professional services
34. Knowledge of DBS or background screening (not essential)
What we offer:
Fantastic employee benefits including:
35. Competitive Commission Scheme
36. A flexible working environment, with the opportunity for hybrid working
37. Health Cashback scheme
38. Life Assurance of 4 x salary
39. Pension Salary Sacrifice Scheme
40. A generous annual leave entitlement of 25 days holiday plus bank holidays (rising to 27 days holiday after two years’ service)
41. Opportunity to purchase additional annual leave through salary sacrifice
42. A day off for your birthday
43. A Giving Back day – to offer your services to the local community
44. Electric Vehicle Salary Sacrifice Scheme (subject to qualifying eligibility criteria)
45. Cycle to Work Salary Sacrifice Scheme (subject to qualifying eligibility criteria)
46. Opportunity to join our 3% interest Christmas savings scheme
47. Employee referral scheme; you can earn between £250 and £500 for each successful referral into the business
48. Regular social, health and well-being events
49. Free on-site parking
50. On-site Gym