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We are seeking a highly motivated and results-driven Proactive Sales Executive to support the growth and development of our trade customer base. The successful candidate will be responsible for delivering exceptional service, identifying opportunities through data-driven insights, and implementing effective contact strategies to strengthen customer relationships and achieve sales targets.
Responsibilities:
* Develop and implement tailored sales strategies that address the unique needs of smaller turnover customers, with a focus on maximizing the placement of pattern books in the marketplace. This strategy is vital for engaging trade customers who may not have regular visits from our road sales team.
* Contact customers to review performance, understand current projects, and offer appropriate sampling, promoting, and selling existing and new collections.
* Understand customer needs and wants to approach and maximize sales opportunities.
* Secure future business with customers through appropriate service and support.
* Develop and deliver an effective customer contact strategy utilizing all contact tools.
* Deliver world-class customer service to maximize sales opportunities.
* Input customer feedback and actions into CRM.
* Work closely with the Customer Service Team to ensure the completion and accuracy of all orders and sample requests.
* Follow up on calls/emails made.
* Analyze performance and provide data insights to inform further calls.
* Submit regular accurate reports and monitor sales performance with the head of customer service and the UK Sales Director.
* Complete all required administration related to the role.
* Achieve personal targets as part of the sales team.
* Employ effective sales techniques to promote products, upsell, and cross-sell, aiming to build stronger business relationships.
Measures of Success:
* Achievement of sales budget and year-on-year growth.
* Operate within agreed expenditure budgets.
* Number of calls and emails per day.
* Sales success according to the budgeted sales plan.
Connecting with others:
* Sales Colleagues - Collaborate with relevant stakeholders to ensure optimal performance.
* Customers - Manage relationships and develop business.
* Customer Service - Review service levels and feedback performance.
* Finance - Analyze and measure customer performance.
* Senior Management Colleagues – Share insights and drive performance.
Skills & Experience:
* Proven sales experience, including call centers and/or mail order catalogues.
* Strong business sense and industry expertise.
* Experience working with products and demonstrating product knowledge.
* Experience building long-term business relationships.
* Self-driven, results-oriented, and positive outlook.
* Proficiency with CRM and WG360.
* Outstanding verbal, written, and presentation skills.
About Us:
Sanderson Design Group is an international luxury interior furnishings company that designs, manufactures, and markets wallpapers and fabrics, along with a wide range of ancillary interior products.
In 2020, we unified our portfolio of brands under the Sanderson Design Group, reflecting our rich history and future ambitions. Our brands include Sanderson, Morris & Co., Zoffany, Harlequin, Clarke & Clarke, Scion, Anstey Wallpaper Company, and Standfast & Barracks.
Our purpose is "To bring the Beautiful into People’s Homes and Lives". This purpose has shaped our brands since inception. Our oldest brand, established in 1860, started as an importer of French wallpapers and became a royal warrant holder in 1924.
We celebrate our rich history and diverse portfolio, spanning modern to traditional styles, as we look to the future. Rebranded as Sanderson Design Group in 2020, we are proud custodians of over 160 years of design excellence, committed to enriching homes everywhere. We are Sanderson Design Group.
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