Drinks Sales Executive (On-Trade) Liverpool (Field-based) Up to £38,000 per annum On-trade Beverage Sales I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Executive to join a leading wholesaler specialising in on-trade sales across Liverpool. You'll be responsible for driving new business across a wide range of hospitality venues - including bars, restaurants, pubs, and hotels. You'll be passionate about the drinks industry, confident in building long-term relationships, and experienced in delivering results in a competitive, fast-paced sales environment. Key Responsibilities Identify and win new business opportunities within the on-trade sector across Liverpool. Develop tailored sales strategies to meet targets and increase brand visibility across your territory. Build strong relationships with key decision-makers in hospitality venues. Deliver regular reporting on sales performance, trends, and market insights. Collaborate with internal marketing and supply teams to support product launches and campaigns. Represent the brand at trade events, tastings, and customer activations. About You Proven experience in on-trade drinks sales within the Liverpool area Strong track record of winning new business and growing existing accounts. Confident, outgoing, and able to build rapport quickly with a wide range of clients. Self-motivated and target-driven, with a proactive approach to meeting and exceeding KPIs. Excellent communication, negotiation, and presentation skills. Full UK driving licence and willingness to travel across Liverpool What's on Offer Competitive salary of up to £38,000 per annum Generous bonus scheme Company car Pension scheme Generous staff benefits scheme including well being benefits, retail discounts and cycle to work scheme. Career progression opportunities within a growing team Interested? Apply now with an up to date CV to be considered for this exciting Regional Sales Executive opportunity. WR Logistics are the 1 recruitment partner for all vacancies in the logistics industry. We recruit in the UK & USA for permanent jobs. WR is acting as an Employment Agency in relation to this vacancy.