SD Group is a growing and ambitious e-commerce business based in Norfolk.
As we enter the next stage of our growth, we are looking for a Head of People & Performance to work closely with the Directors to help professionalise the business, strengthen our culture, and build a more structured, scalable organisation.
You will act as a partner to leadership, to drive improvements in management capability, embed clear standards, and create an environment where people perform at a high level.
Alongside this, you will take ownership of the people function (recruitment, compliance, policies), with a clear focus on enabling performance and supporting business growth.
The role will be based primarily at our Norwich headquarters with travel expected throughout the UK as required.
Key Responsibilities
Leadership & Business Partnering
* Partner with Directors to shape organisational structure and support business growth
* Drive clarity in roles, responsibilities, and accountability across the business
* Coach and develop managers to improve leadership capability and team performance
* Support the transition to a more structured, performance-driven organisation
* Act as a sounding board and challenger to leadership on people and organisational decisions
* Lead on people integration for group acquisitions
Recruitment & Onboarding
* Manage end-to-end recruitment to attract high-quality candidates aligned with business needs
* Maintain clear role profiles and organisational structures as the business evolves
* Build consistent, effective onboarding processes that set clear expectations from day one
* Ensure probation processes are structured, objective, and performance-focused
Performance & Development
* Design and manage a clear, effective performance management framework
* Support managers in setting objectives, reviewing performance, and addressing underperformance.
* Ensure development plans are practical, measurable, and aligned with business priorities
* Coordinate salary reviews with a focus on fairness, performance, and market competitiveness
* Maintain accurate training and performance records
People Operations, Policies & Compliance
* Maintain accurate employee records, contracts, and documentation
* Develop and implement policies that ensure consistency, compliance, and clarity
* Ensure compliance with employment law, health & safety, and data protection requirements
* Provide guidance on people matters, while ensuring ownership remains with managers
Organisation, Systems & Process
* Build and maintain clear organisational structures and reporting lines
* Improve and standardise people-related processes and systems
* Implement scalable systems for recruitment, performance management, and training
* Ensure strong record-keeping and operational discipline across the business
Culture, Communication & Standards
* Help build a culture of professionalism, accountability, and continuous improvement
* Reinforce company values through consistent management practices
* Support clear and effective communication throughout the company
* Raise standards across the business by embedding structure and consistency
Skills & Experience
* Experience within a senior HR & people management role, covering recruitment, performance management, and compliance.
* Proven ability to work closely with leadership and influence decision-making
* Experience building or improving structures, systems, and processes
* Strong commercial awareness and ability to balance people and business needs
* Confidence coaching and challenging managers to improve performance
* Experience handling performance management and complex people situations
* Excellent organisational skills and attention to detail
* CIPD Level 5+ or equivalent
* Background in e-commerce, logistics, or retail environments is advantageous
Personal Attributes
* Pragmatic, commercially minded, and solutions-focused
* Confident operating at both strategic and operational levels
* Calm and credible in challenging situations
* Structured and process-driven, with high standards
* Able to influence without creating dependency
* Discreet and trustworthy with confidential information
The Opportunity
This is a key role within SD Group, offering the opportunity to shape how the business operates and grows.
You will play a central part in building a business that is:
* Structured and scalable
* High-performing and accountable
* A strong and attractive place to work
Location
Based primarily at our Norwich headquarters, with travel across the UK as required.
To Apply
Please submit your CV and covering letter to