Job Title : Events Sales Executive Department: PNI Events / Rolling Minds – Events Arm of Pan-n-Ice Location: Pan-n-Ice HQ, Notting Hill – W10 5BN, London Reporting to : Business Development Manager (BDM) Salary: £30,000 base Commission On-Target Earnings (OTE): £18-30k Job Purpose To drive outbound and inbound sales for PNI Events (Rolling Minds), manage key client relationships, and support the development and delivery of creative, high-impact event experiences. You'll play a vital role in growing our event portfolio and delivering unforgettable moments for world-renowned brands. Why Join Us? At PNI Events (Rolling Minds), we produce unforgettable event experiences for some of the most recognisable brands in the world — from Disney and Google to Spotify, Amazon, and Red Bull. From immersive pop-ups to high-profile brand activations, we’re known for delivering bold, creative campaigns across the UK and internationally. We operate with the energy and ambition of a high-growth startup. Our culture is fun, fast-paced, and full of opportunity. You’ll be working in a passionate, supportive team — where no two days are the same, and your creativity and hustle will shape the future of our events business. Key Responsibilities, Sales Activities Cold calling, cold outreach, emails, LinkedIn etc Use Apollo as the primary tool for sourcing, managing, and tracking sales leads. Use Aircall to make and log all calls efficiently and professionally. Transfer confirmed leads only into Pipedrive, which is used as the main events delivery platform. Handle inbound event enquiries and convert them with high success rates. Maintain up-to-date and accurate sales records and activities within Apollo and Pipedrive. Build and update sales templates for emails, messages, and responses. Follow up on payments post-event when required. Client Relationship Management Build and maintain relationships with key clients. Attend larger events to network and represent PNI Events (Rolling Minds). Gather testimonials and reviews from clients after events to support future sales. Support the BDM in nurturing client satisfaction and retention. Creative Marketing & Platforms Collaborate with the marketing team on sales brochures, POS materials, and social media content. Keep all third-party platforms (e.g. Feast It, Kerb) fully updated with strong visuals, reviews, and content. Propose and implement new marketing ideas to attract leads and raise brand awareness. Event & Admin Support Occasionally support events (including weekends) when asked by your line manager. Understand event briefs and client expectations to better communicate during the sales process. Maintain an organised and compliant Google Drive following the company’s file structure. Support internal reporting and sales insights with the BDM and accounting team. Skills & Experience Sales experience in events, hospitality, F&B, or a creative industry is preferred. Confidence in cold calling and client-facing communications. Excellent written and verbal communication skills. Strong organisational skills and time management. Experience with Apollo, Aircall, and Pipedrive is highly desirable. Passion for food, drink, and experiential events is essential. Creative flair when pitching ideas or describing event experiences. Key Traits Sales-Driven: You get a buzz from closing deals and smashing targets. Creative Thinker: You love bold ideas and thinking outside the box. Client-Focused: You're a people person who thrives on great relationships. Organised: You stay on top of leads, follow-ups, and tasks. Self-Starter: You don’t wait to be told what to do – you go after it. Team Player: You’re part of a growing, dynamic team and contribute to the vibe. Benefits 8% commission on all outbound revenue (from new clients), paid monthly Employee of the Month cash bonus Cycle to Work Scheme ❤️ Private Health Care Dog-Friendly Office Unlimited Free Ice Cream Opportunities to travel across the UK and internationally Fun, casual work environment in Notting Hill Final Note This is not your standard sales job. You’ll be pitching exciting, creative experiences — not software or subscriptions. If you’re someone who lives and breathes events, gets fired up by food & drink, and is excited by the idea of joining a rapidly growing company that works with the best brands in the world — then we want to hear from you.