Sales & Lead Generation Executive Location: Reading, Berkshire – Office Based Permanent £24,000 – £28,000 Commission About Our Client Since 1999, our client has been helping organisations across the UK connect better with cutting-edge audio-visual (AV) solutions. They provide reliable, cost-effective AV systems for collaboration, presentation, and communication spaces. Trusted by leading brands such as Volkswagen, Volvo, and Maersk, they deliver projects of all sizes with a focus on quality and strong customer relations. The Role Our client is seeking a motivated and confident Sales and Lead Generation Executive to join their team in Reading. This role is ideal for someone eager to build relationships, generate leads, and learn the AV industry, while progressing towards full sales or account management responsibilities. Key Responsibilities: Build relationships and maintain a consistent sales pipeline. Make outbound calls and follow up on warm leads. Update and manage their CRM system accurately and consistently. Work towards individual and team KPIs to drive results. Participate in structured training to develop product knowledge and sales skills. Apply critical thinking to solve day-to-day challenges independently. The Ideal Candidate They are looking for someone who is: Confident – Comfortable speaking on the phone, video calls, and in-person. Coachable – Willing to learn, take direction, and apply feedback. Organised – Able to manage CRM updates and maintain attention to detail. Strong communicator – Articulate, professional, and able to share ideas. Critical thinker – Capable of solving small problems independently. Local – Must be able to work from their Reading office. What They Offer: Relaxed 2-week induction to get you up to speed. Full training in their products, services, and sales process. A positive, team-oriented atmosphere where hard work is rewarded. Structured learning and clear career progression opportunities. Competitive starting salary (£24,000 – £28,000) plus fair commission from day one. 22 days A/L per year. Medicash scheme. Bright Exchange (a money-saving part of their HR system). Access to their Life Assurance Policy. How to Apply If you are motivated to start your career in sales and grow within a trusted AV company, our client would love to hear from you. Apply now with your CV and Cover Letter to join their growing team.