Sales Executive
Office and field based role
Clitheroe, Lancashire
£28000 - £35000 (DOIE)
Purpose of the role:
The Sales Executive will drive new business into distributors, wholesalers and end‑user brands whilst growing existing accounts for an established manufacturer based in Clitheroe. This is a 360° role covering prospecting, customer visits, quoting, closing and ongoing account management across the UK and selected international markets.
Key responsibilities:
* Proactively identify and win new business with distributors, wholesalers and corporate end‑users.
* Manage and grow a portfolio of existing customers, increasing spend, improving retention and identifying upsell / cross‑sell opportunities.
* Plan and execute regular field visits, calls and online meetings, maintaining a structured weekly visit/call plan. (Both at customer site, and at work location – to tour of business and manufacturing facilities where applicable).
* Qualify enquiries, prepare quotes, negotiate pricing within agreed margins and close orders to meet monthly and quarterly sales targets.
* Develop a strong understanding of product range, lead times, MOQs and technical options to confidently advise customers on suitable solutions.
* Actively prospect via cold calling, email, networking, exhibitions and social media to keep the pipeline full of qualified opportunities.
* Monitor competitor activity, customer trends and market developments - feeding insights back to management.
* Maintain accurate CRM records, including pipeline stages, call notes, visit reports and forecast data.
* Work closely with internal teams and external partners to ensure on‑time delivery / high customer satisfaction – including any complaint resolution(s).
* Represent the business at trade shows and industry events, presenting products and generating qualified leads.
* Raising invoices (Xero) / processing payments on allocated customer accounts
Candidate profile
* Proven B2B sales experience, and a willingness to drive new business.
* Confident communicator (phone, email, face‑to‑face) with good presentation skills.
* Comfortable in a 360° role: sourcing leads, booking meetings, running appointments, quoting and closing deals.
* Strong relationship‑builder with experience managing and growing distributor and key account relationships.
* Commercially aware, able to balance price, margin and service to secure profitable business.
* Organised and self‑motivated, able to plan territory/sector activity and produce regular visit and sales reports.
* Competent using CRM and Microsoft Office (or similar) for reporting and pipeline management.
* Full UK driving licence and willingness to travel for customer visits, trade fairs and events as required