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Critical Power Supplies is a leading provider of backup power solutions for businesses and organisations across the UK. We supply, install, and maintain uninterruptible power supplies (UPS), generators, and battery systems for critical environments.
We’re looking for a Junior Sales Executive to help us engage leads, qualify opportunities, and improve conversion across our pipeline.
Role Overview
This dynamic entry-level sales role is ideal for someone with strong communication skills, attention to detail, and a proactive mindset. You’ll play a key role infollowing up on inbound leads,qualifying prospectsandhelping guide customers through the sales journey.
Key Responsibilities
•Rapidly respond to new inbound leads (calls, web forms, email) within target response times.
•Conduct initial qualification calls to understand customer needs, timelines, and budgets.
•Maintain accurate records of all activity in Zoho CRM.
•Support the sales team by preparing quotes, proposals, and product suggestions.
•Nurture warm leads via email and phone follow-up.
•Route qualified opportunities to senior account managers or technical engineers.
•Help improve customer experience by gathering feedback during follow-ups.
•Support sales reporting by consistently updating CRM notes, tasks, and statuses.
Tools You’ll Use
•Zoho CRM– for lead tracking and opportunity management
•Zoho Campaigns– for follow-up emails and nurturing
•Zoho Workplace– including Writer (word processing), Sheet (spreadsheets), Mail (email), and WorkDrive (cloud storage) for documentation and collaboration
What We’re Looking For
•Strong phone, email, and interpersonal communication skills.
•Confidence in speaking with B2B customers from diverse industries.
•Ability to understand technical products and translate value (training provided).
•Highly organised with great attention to detail.
•Self-motivated and proactive — you don’t wait for someone to tell you what to do next.
•Previous customer service, sales, or telesales experience is a bonus, not essential.
What You’ll Gain
•Real experience in B2B tech and service sales
•Training in CRM, qualification frameworks, and product knowledge
•Exposure to power-critical sectors, including healthcare, data centres, and industrial clients
•Career progression path into Account Management, Marketing, or Technical Sales
Salary & Benefits
•Commission and bonus scheme linked to qualified lead conversion
•25 days annual leave + bank holidays
•Hybrid working & flexible hours
•Regular training and team development days
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Sales and Business Development
* Industries
Appliances, Electrical, and Electronics Manufacturing
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