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We are seeking a highly motivated and results-driven Proactive Sales Executive to support the growth and development of our trade customer base. The successful candidate will be responsible for delivering exceptional service, identifying opportunities through data-driven insights, and implementing effective contact strategies to strengthen customer relationships and achieve sales targets.
Responsibilities
1. Develop and implement tailored sales strategies that address the unique needs of smaller turnover customers, with a special focus on maximising the placement of pattern books in the marketplace. This strategy is vital for engaging trade customers who may not have regular visits from our road sales team.
2. Contact customers to review performance, understand current projects being worked on, and offer appropriate sampling and promote and sell in existing and new collections.
3. Understand customer needs and wants to be able to approach and maximise sales opportunities.
4. Secure future business with customers through appropriate service and support.
5. Develop and deliver an appropriate customer contact strategy utilising all contact tools.
6. Deliver world-class customer service maximising sales opportunity.
7. Input customer feedback and actions into CRM.
8. Work closely with the Customer Service Team to ensure completion and accuracy of all orders and sample requests.
9. Follow up on calls/emails made.
10. Analyse performance and provide data insight to further calls.
11. Submit regular accurate reports and monitor sales performance with the head of customer service and the UK Sales Director.
12. Complete all required administration associated with the role.
13. Deliver against your own targets as a part of the sales team.
14. Employ effective sales techniques to promote products, upsell, and cross-sell, ensuring each interaction aims at building a stronger business relationship.
Measures of Success
1. Achievement of sales budget and growth year on year.
2. Working within agreed expenditure budgets.
3. Number of calls and emails per day.
4. Sales success according to the determined budgeted plan sales.
Connecting with others
1. Sales Colleagues - Work together with relevant stakeholders to ensure optimum performance.
2. Customers - Relationship management and business development.
3. Customer Service - Review level of service and feedback on performance.
4. Finance - Analysis and measurement of customers’ performance.
5. Senior Management Colleagues – Sharing and driving performance.
Skills & Experience
1. Proven sales experience, on call centres and/or mail order catalogues.
2. Strong business sense and industry expertise.
3. Experience working with products and demonstrating product knowledge.
4. Experience building long-term business relationships.
5. Self-driven, results-oriented, and a positive outlook.
6. CRM and WG360.
7. Outstanding verbal, written, and presentation skills.
About Us
Sanderson Design Group is an international luxury interior furnishings company that designs, manufactures, and markets wallpapers and fabrics, along with a wide range of ancillary interior products.
In 2020, we brought our portfolio of brands home to Sanderson Design Group, evoking the combined longevity and creative history of our brands. Sanderson Design Group includes brands like Sanderson, Morris & Co., Zoffany, Harlequin, Clarke & Clarke, Scion, Anstey Wallpaper Company, and Standfast & Barracks.
Our purpose is "To bring the Beautiful into People’s Homes and Lives". This guiding principle has shaped our brands since inception. Our rich history dates back to 1860, with Arthur Sanderson & Sons Ltd, a pioneer in English interior decoration, awarded The Royal Warrant in 1924.
We cherish each brand's unique story, representing the full spectrum of British interior design, from modern sleek styles to traditional warmth.
Our rebranding as Sanderson Design Group in 2020 honors our heritage and marks our future path. With over 160 years of design experience, we are proud to bring the Beautiful into People’s Homes and Lives. We are Sanderson Design Group.
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