CRM Developer Location: Hybrid - 2x/month in Burton-on-Trent Salary: Up to £45,000
The Company A national retail and hospitality group is scaling its in-house CRM function as part of a broader digital transformation. With continued investment in data and campaign automation, the team is focused on delivering timely, accurate, and high-impact CRM communications at scale.
The Role This is a technically focused CRM Developer position responsible for building and deploying multi-channel campaigns. You'll join a centralised CRM team and take ownership of campaign execution-ensuring journeys are launched accurately, meet targeting requirements, and follow best practices across data and segmentation. Braze is the core CRM platform, and hands-on experience with it is essential.
Build and deploy CRM campaigns using Braze
Code dynamic emails and content modules using HTML, CSS, JavaScript, and Liquid
Ensure campaigns meet QA, regulatory, and segmentation standards
Collaborate across CRM, marketing, and analytics teams
Troubleshoot data and logic issues impacting campaign performance
Support integration and testing with external partners when required
HTML, CSS, JavaScript, and Liquid coding skills
Experience working with dynamic segmentation and data-driven CRM builds
Retail or agency CRM experience
Familiarity with multi-channel CRM delivery (email, push, in-app)
Understanding of CRM data pipelines and logic
Join a team at the centre of a digital transformation programme
Flexible hybrid working - only 2 days/month onsite