Sales Manager / Business Development Manager – Drinks Industry
Berkshire (Field-based, with travel across the region)
Up to £45,000 per annum + Bonus + Car Allowance + Benefits
Sector:
Drinks Distribution / On-Trade / Hospitality
I currently have an exciting opportunity for an experienced Sales Manager with experience in the on‑trade drinks industry to work for a leading drinks distributor as their Berkshire Sales Manager.
As the Sales Manager / BDM, you’ll be the face of the business in the region – building strong relationships with on‑trade clients including pubs, bars, restaurants, hotels, and venues. You’ll be responsible for both account management and new business development, ensuring your customers receive first‑class service.
Key Responsibilities
* Drive sales growth across your territory by identifying and converting new on‑trade opportunities
* Manage and grow an existing portfolio of hospitality clients
* Build strong, consultative relationships with key decision‑makers
* Promote our extensive drinks portfolio and introduce new products to market
* Work closely with internal teams to ensure excellent customer service and fulfilment
* Attend industry events, tastings, and brand activations where required
About You
* Proven track record in sales, ideally within drinks, FMCG, or hospitality
* Strong understanding of the on‑trade sector (pubs, bars, restaurants, hotels)
* Results‑driven with a passion for the drinks industry
* Confident communicator with strong negotiation and influencing skills
* Self‑motivated, well‑organised, and able to manage your own diary
* Full UK driving licence (essential)
What We Offer
* Competitive base salary + bonus structure
* Company car or car allowance
* Opportunities for progression in a growing business
* Regular industry training and tastings
A vibrant, collaborative team culture
Interested? Apply now with an up‑to‑date CV to be considered for this exciting Sales Manager opportunity.
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