Working at the RFU means being part of the ‘bigger picture’ at England Rugby: to be rooted in our purpose, which is to enrich lives, introduce more people to rugby union & develop the sport for future generations. If our purpose resonates with you, and you recognise the value that sport can bring to people’s lives, we’d love to work with you. An opportunity has arisen for a Sales Executive (Premium Hospitality) to join the Premium Sales team on a permanent basis.
Job Title: Sales Executive (Premium Hospitality)
Department : Premium Sales
Reports to : Head of Premium Sales & Hospitality
Salary Banding : £33,000 plus up to 25% bonus
Job Level : Implement
Employment Type : Permanent
Application Information
* Please submit an anonymised CV (i.e. please exclude personal details).
* The closing date for applications is Friday 9th January 2026 at 5pm.
* The RFU reserves the right to close this vacancy early if we receive sufficient applications.
* Applications may be considered whilst this vacancy is advertised.
The Role
This role will play a key role in the sale of Premium Hospitality on a single match basis (one off purchases) for matches taking places here at the Allianz Stadium.
The Sales Executive will successfully deliver sales targets, relating to hospitality sales and display strong account management, ensuring customers experience a successful sales cycle.
Some key responsibilities include:
* Adopting a consultative sales approach, proactively selling single match Premium Hospitality products at the Allianz Stadium, Twickenham.
* To research and identify new market and account opportunities.
* Generating leads through research of key target markets and establishing strong relationships with potential new clients.
* Attending client meetings both on and off site
* Deliver exceptional customer service, ensuring the customer returns back to repeat purchase
* Ensuring CRM is updated correctly and accurately with all client and booking information.
* Maintaining an excellent level of knowledge regarding all areas of hospitality product offerings as well as industry and competitor developments.
* Having good administration & operational skills as it will be the responsibility of the sales executive to communicate effectively with their customers throughout the sales cycle
* Carrying out any other duties as reasonably requested by the Head of Premium Sales & Hospitality.
* Undertake such other duties as maybe required from time to time as are consistent with the responsibilities of the post and the needs of the RFU.
* Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans.
Act as an ambassador for, and promote the best interests of the RFU, including the promotion of our culture and core values – This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.
Qualifications, Skills & Experience
The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role.
* Exceptional customer service and interpersonal skills
* Strong sales skills and experience
* Exceptional written and oral communication skills
* Previous experience and or knowledge of CRM systems is preferred
* Willingness to work as part of a team
* Committed to actively contributing and building an inclusive culture in your role and day to day behaviours
Committed to embodying the ethos our culture by using our three core values – Put The Team First, Shape The Future, Respect Each Other – to guide your day-to-day decisions, actions and interactions
* Proven track record of selling high valued products
* Proven track record of proactively finding and closing new high value business to big brand name clients
* Experience of selling luxury branded products
* Proven track record of dealing with COO, CEO, Director level within companies and closing deals in a short timescale
Additional Information
* We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to recruitment@rfu.com .
* During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here .
About Us
About England Rugby
England Rugby or Rugby Football Union (RFU) is the national governing body for rugby in England. We deliver three core activities, and our purpose is to enrich lives, introduce more people to rugby union and develop the sport for future generations.
Our core activities are:
* Rugby – supporting rugby from grassroots to performance level
* Commercial – building partnerships and hosting matches and events
* Running the business - ensuring our organization and people can thrive
Our Culture
At England Rugby, one of our core objectives is to drive rugby union to better reflect the diversity of society. We are aware that rugby, and sports in general, has not always been as welcoming an environment for everyone as we would like, and we are working hard to make rugby a more inclusive space for all identities.
We believe hiring people from underrepresented groups into positions at all levels is vital to creating spaces and initiatives that better support those identities. We would love to see applications from disabled people, LGBTQ+; people, people from ethnically diverse communities, people of faith, people from lower socio-economic backgrounds, and women and non-binary people.
We know that representation is more than just getting people through the door, it’s about keeping people by responding to structural barriers relating to identities and valuing the insights that different lived experiences bring. We have network groups that provide peer‑to‑peer support and drive forward change internally. We support colleagues to develop, and each colleague has access to a personal coaching platform that can provide same‑day one‑to‑one coaching. We are pushing ourselves to create a more inclusive culture every day through role modelling our culture and core values; This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.
We know that flexible working is important to our colleagues, so our guiding principles are designed to support everyone to work in the way that suits them, their teams, and the organization in the best way.
We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to recruitment@rfu.com.
What we can offer you
We are proud of the range of benefits we can provide:
* A variety of corporate discounts
* Priority access to purchase match tickets
* 25% discount in Rugby Store and EnglandRugby.com
* 25 days of annual leave
* Your birthday day off
* Free access to the stadium gym
* Life assurance of 4x your basic salary, income protection scheme and Employee Assistance Programme that offers anonymous and confidential, emotional and practical support 24/7
* Pension Scheme; the RFU will double match your individual contribution up to 10% of salary
* Ride-to-work scheme, eyecare vouchers, season ticket loans and so much more.
* Locations Rugby House, TWICKENHAM, UNITED KINGDOM, TW2 7BA, GB
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