Salary Range: £30,000 to £35,000 pa (details of further benefits below)
Contract: Permanent
Location: Gloucester, UK
Hours of Work: Full Time (37.5 hours per week). See below for further details.
Line Manager: Director of Sales - UK & Europe
Direct Reports: None
Who are REP Fitness UK?
REP Fitness is a premium strength equipment brand built by athletes, for athletes. From our roots in Colorado, USA, we’ve grown into a global fitness powerhouse - now officially launched across the UK and Europe.
Our mission is simple: to make world-class strength equipment accessible to everyone, from commercial gyms and performance centres to home training spaces. We combine innovation, functionality, and style to help lifters of every level achieve their goals.
Each product is designed, tested, and refined to deliver performance without compromise. Whether it’s our award-winning power racks, adjustable benches, or precision-engineered plates and dumbbells, REP is known for its attention to detail, durability, and modern design.
In the UK and Europe, we’re committed to providing:
* 🏋️♂️ High-performance gym equipment for home and commercial use
* 🚚 Fast, reliable delivery from our regional distribution network
* 💬 Local customer support and expert advice
* 🌍 Access to REP’s full global innovation line-up
Our goal is to raise the standard for what lifters expect from their equipment, combining American innovation with local service excellence.
Our Core Values
* Think Like a Customer: We empathize with our customers; understand the 'why' behind every decision we make
* Progress not Perfection: We don't let perfect get in the way of good; we are better today than we were yesterday
* Positive Attitude: Be a glass half-full kind of person and remember to have fun
* Teamwork without Ego: We put the team above ourselves; we only win together
* Take Initiative: We drive momentum; if there is an opportunity to make us better, we want to hear it
About this Role
We are seeking a highly organised and commercially minded Inside Sales Executive - UK & Europe to support REP Fitness’ growth across the B2B market.
This role is responsible for managing inbound leads, preparing quotations, and supporting the end-to-end sales process for commercial customers including gyms, fitness studios, personal training facilities, and corporate wellness spaces.
You will play a key role in processing inbound enquiries, converting opportunities, and supporting customers through REP’s B2B sales journey, including use of our B2B portal.
Working closely with external sales and operational teams, you will ensure a seamless customer experience - from initial enquiry through to order fulfilment.
This is an excellent opportunity for someone with experience in internal or inside sales, particularly within the fitness equipment, strength training, or wider B2B product environment.
What you can expect to be doing
Inbound Sales & Lead Management
* Act as the first point of contact for inbound B2B leads across phone, email, and digital channels.
* Qualify and manage inbound enquiries from commercial gyms, PT studios, and fitness facilities.
* Respond promptly to new leads and guide customers through the early stages of the sales process.
* Build strong relationships with new and existing customers.
* Prepare accurate and timely quotations for strength equipment packages.
* Follow up on quotes to maximise conversion rates and close opportunities.
* Support pricing discussions in line with REP’s commercial strategy.
* Assist with upselling and cross-selling across REP’s product range.
B2B Portal Administration
* Support the day-to-day administration of REP’s B2B portal.
* Assist customers with onboarding, account setup, and usage of the portal.
* Ensure product information, pricing, and customer data are accurately reflected.
* Act as an internal point of contact for portal-related queries and improvements.
Order Processing & Coordination
* Process sales orders accurately and efficiently.
* Coordinate with logistics and operations to confirm stock availability and delivery timelines.
* Ensure all documentation is complete and aligned with customer requirements.
* Manage order updates and communicate proactively with customers.
* Maintain accurate records of customer interactions, leads, quotes, and pipeline activity within CRM systems.
* Track lead progression, quote status, and conversion rates.
* Support reporting on sales performance and pipeline health.
* Ensure data accuracy and consistency across all sales systems.
Internal Collaboration
* Work closely with external sales and account managers to support larger commercial opportunities.
* Collaborate with operations, logistics, and finance teams to resolve customer queries.
* Provide feedback on customer trends, product demand, and common enquiries.
* Support continuous improvement of internal sales processes and tools.
Who we are looking for
At REP Fitness, we understand that our people will shape our success and ultimately define our value to our customers. We’re looking for someone with a strong combination of commercial awareness, organisational capability, and customer focus.
The ideal candidate will already be working in an inside sales, internal sales, or customer-facing commercial role within a B2B environment.
Experience
* Previous experience in inside sales, internal sales, or B2B customer service.
* Experience managing inbound leads and supporting sales pipelines.
* Experience preparing quotations and processing orders.
* Exposure to working with commercial customers such as gyms, fitness facilities, or similar environments is desirable.
* Experience using CRM systems and digital sales tools (e.g., portals).
Skills & Attributes
* Strong attention to detail and administrative accuracy.
* Excellent communication skills, both written and verbal.
* Customer-focused mindset with a commercial approach to sales.
* Ability to manage multiple leads, enquiries, and priorities effectively.
* Proactive and team-oriented, with a willingness to support wider sales efforts.
Ideal Background
Candidates may currently be working in inside sales or commercial support roles within industries such as fitness equipment, strength training, sporting goods, or other B2B product-based sectors.
Why Join REP?
REP Fitness is one of the fastest-growing strength equipment brands globally. Joining our European team means becoming part of an ambitious company at an exciting stage of expansion.
You’ll have the opportunity to:
* Play a key role in supporting REP’s growth across the UK and Europe
* Work with a globally recognised strength equipment brand
* Engage with a wide range of commercial fitness customers
* Develop your career within a fast-growing international business
* Company bonus scheme
* 25 days annual leave + public holidays
* Private Medical Cover + Life Assurance schemes
* Opportunity to grow with a rapidly expanding international brand
If you’re passionate about fitness, customer experience, and supporting commercial sales within the strength equipment industry, we’d love to hear from you.
📩 Ready to help power the growth of REP Fitness in the UK and EU? Apply today.
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