Overview
Ericsson Reading, United Kingdom – Partner Sales Associate for the UK. This role is responsible for driving sales of enterprise-grade wireless solutions through direct customer engagement and indirect channel partnerships. The position requires strategic relationship-building and hands-on sales execution, developing partnerships with resellers, distributors, and cellular carriers, while engaging enterprise customers to understand their connectivity needs. Success is measured by regional revenue growth, partner enablement, and market expansion in the region.
Responsibilities
* Own and drive partner and direct sales activities within the UK region, meeting revenue, margin, and growth targets.
* Identify, recruit, and develop channel partners aligned with the company’s enterprise wireless solutions growth strategy.
* Build strong, productive relationships with key personnel at partner organizations and enterprise customers.
* Train, coach, and support partner and carrier sales teams to ensure effective positioning and selling of enterprise wireless solutions.
* Collaborate cross-functionally (inside sales, marketing, support, and operations) to fulfill customer and partner expectations.
* Track and manage pipeline, forecast accurately, and report sales performance against goals.
* Execute co-marketing campaigns and represent the company at regional trade shows and industry events.
Qualifications
* Bachelor’s degree and 5+ years of successful experience in regional or channel sales, ideally in wireless networking, IT infrastructure, or SaaS.
* Proven ability to drive revenue through both direct sales and channel-led models.
* Strong communicator with demonstrated skills in building relationships and influencing stakeholders.
* Experience mentoring or enabling sales teams and partners; ability to work across time zones and functions.
* High business acumen with solid planning, forecasting, and CRM discipline.
* Self-starter with a growth mindset and ability to adapt in a fast-paced, team-oriented environment.
* Willingness to travel throughout the UK and occasionally internationally.
Why join Ericsson?
At Ericsson, you’ll have an outstanding opportunity to push the boundaries of what’s possible and build solutions to some of the world’s toughest problems. You’ll be challenged, but you won’t be alone—joining a team of diverse innovators driving to go beyond the status quo.
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