? Redhill (Hybrid – 4 days office-based)
? Up to £40,000 + 40% uncapped commission + share scheme
About the Company
What Else Events Ltd is an award‑winning, fast‑growing events business delivering accessible, affordable and sustainable exhibitions for business communities to connect, learn and trade.
With ambitious plans to launch multiple events across new markets in the coming years, this is a unique opportunity to join at an early stage and play a key role in shaping the company’s growth journey.
Opportunity
We are seeking a Senior Sales Executive to support the growth of our Public Protection Week portfolio, including flagship events such as the Blue Light Show and Counter Terror exhibitions.
This is an ideal role for:
* An experienced exhibition sales professional looking to escape a corporate environment
* A driven Sales Manager ready to step into a high‑growth, high‑reward environment
You’ll be given real ownership, strong earning potential, and the chance to help scale a thriving events portfolio.
Key Responsibilities
* Drive stand and sponsorship revenue across exhibitions, consistently achieving and exceeding targets
* Generate new business via inbound leads, competitor events, and proactive prospecting
* Maximise client retention through onsite rebooking and year‑round account management
* Build strong relationships through meetings, calls, and regular client engagement
* Maintain accurate CRM records, including pipeline management and forecasting
* Identify upsell and cross‑sell opportunities across the event portfolio
Requirements
* Minimum 2+ years’ experience in B2B event or exhibition sales (trade shows preferred)
* Proven ability to hit targets and KPIs (e.g. 50 calls / 1.5 hours talk time per day)
* Strong new business and relationship‑building skills
* Comfortable working in a fast‑paced, entrepreneurial environment
* Willingness to travel to UK and international events
* Highly organised with strong CRM discipline (HubSpot experience beneficial)
* Energetic, commercially minded, and proactive in identifying growth opportunities
* Base salary up to £40,000
* Uncapped commission (OTE +40%)
* Generous rebooking incentives
* Company share scheme
* Real career progression within a scaling business
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