F&B Sales Executive - Manchester, Greater Manchester
Role Overview
Job Title: F&B Sales Executive
Location: Co-op Live
Department: Hospitality
Reporting To: Head of Hospitality with dotted line to Head of Operations
Employment Type: Permanent
Salary: £32,000 - £ 36,000 based on experience
About Us
Eastlands Venue Services Limited is a joint venture between City Football Group (CFG) and Oak View Group (OVG).
We deliver high-quality catering and hospitality services year-round across the Etihad Stadium and Co-op Live arena, supporting events for Manchester City Football Club and some of the biggest names in entertainment.
With a growing team of over 80 permanent staff and around 3,000 casual workers, through teamwork, innovation and excellence we support 150+ live events annually. The Etihad Campus is evolving into a world-class entertainment destination, creating exciting new opportunities -and we’d love for you to be part of our team!
About the Role
The role purpose is to drive proactive Food & Beverage spend across multiple premium spaces at Co-op Live. The focus is on maximising revenue through bespoke hospitality packages and creating strong relationships with Co-op Live Premium members and partners.
Working closely with F&B leadership, kitchen teams, and operational managers, the role ensures smooth coordination from point of sale to service, supporting a high-quality premium guest experience.
Day to Day Key Responsibilities
Sales & Revenue Generation:
* Drive F&B sales across premium hospitality
* Develop strong client relationships
* Identify and maximise upselling opportunities at every stage of the client journey.
* Work closely with the Premium Sales Team, Premium F&B team, and culinary teams in order to support the promotions.
* Support the creation of F&B packages tailored to client requirements and event type.
* Work closely with the Premium Sales Team on weekly promotions directly offered to premium members.
Account Management & Coordination:
* Manage client relationships from enquiry through to post-event feedback.
* Maintain up-to-date records of bookings, revenue, and client information in CRM and booking systems.
* Ensure accurate weekly sales reporting and performance tracking.
Operational & Commercial Support:
* Collaborate with F&B managers and chefs on menu development, packages, and delivery.
* Attend internal event planning meetings to provide accurate sales forecasts.
* Support F&B leadership team in achieving overall commercial targets.
* Keep updated on competitor activity and market trends to inform sales approach.
* Attend key events to engage with premium clients and partners.
Key Measures & Targets:
* F&B sales revenue growth period to period (frequency & spend per event).
* Client retention and repeat business.
* Accurate reporting on sales and bookings.
* Client satisfaction and post-event feedback.
Qualifications & Skills
Essential:
* Proven experience in an F&B Sales Executive, Corporate Sales or Events Sales role (hospitality industry).
* Strong commercial acumen and sales drive.
* Confident negotiator with excellent relationship-building skills.
* Ability to manage multiple client accounts and events simultaneously.
* Excellent organisation, attention to detail and follow-through.
* Strong understanding of F&B operations and premium guest expectations.
* Advanced communication and interpersonal skills.
* Flexibility to work occasional evenings/weekends during key events.
* Strong computer administrative skills.
Desirable:
* Experience in stadium, arena or large-scale venue environments.
* Experience working with CRM and booking systems.
* Knowledge of premium hospitality and VIP service delivery.
Applications Deadline
All applications must be submitted by 31st August 2025.
How to Apply
Please submit your CV with the subject line "Job Title” Applications - [Your Name]”
Be You. With Us.
We’re committed to creating an inclusive environment where everyone feels welcome, respected, and empowered to thrive.
Wherever you come from, and wherever you're going — we’d love to hear from you.
Eligibility and Pre-employment Checks
All applicants must be aged 18 or above, eligible to work in the UK, and willing to undergo a DBS check. These steps help us ensure a safe and compliant working environment for everyone.