We are seeking a highly motivated and results-driven Proactive Sales Executive to support the growth of our trade customer base. The successful candidate will be responsible for delivering exceptional service, identifying opportunities through data-driven insights, and implementing effective contact strategies to strengthen customer relationships and achieve sales targets.
Responsibilities
* Develop and implement tailored sales strategies for smaller turnover customers, focusing on maximising the placement of pattern books in the marketplace to engage trade customers with infrequent visits from our road sales team.
* Contact customers to review performance, understand current projects, and promote sampling and sales of existing and new collections.
* Understand customer needs to approach and maximise sales opportunities.
* Secure future business through excellent service and support.
* Develop and execute a customer contact strategy using all contact tools.
* Provide world-class customer service to maximise sales opportunities.
* Record customer feedback and actions in CRM.
* Coordinate with the Customer Service Team to ensure order and sample request accuracy.
* Follow up on calls and emails.
* Analyse performance data to inform sales calls.
* Submit accurate reports and monitor sales performance with the Head of Customer Service and UK Sales Director.
* Complete administrative tasks related to the role.
* Meet personal sales targets as part of the sales team.
* Use effective sales techniques to promote, upsell, and cross-sell products, building stronger business relationships.
Measures of Success
* Achieve sales budget and year-on-year growth.
* Operate within budget constraints.
* Maintain daily call and email targets.
* Meet sales success metrics based on budgeted plans.
Connecting with Others
* Collaborate with sales colleagues for optimal performance.
* Manage relationships and develop business with customers.
* Review service levels and gather feedback with Customer Service.
* Analyse customer performance with Finance.
* Share and drive performance improvements with Senior Management.
Skills & Experience
* Proven sales experience, including call centres or mail order catalogues.
* Strong business acumen and industry knowledge.
* Experience with product knowledge and building long-term relationships.
* Self-motivated, results-oriented, positive attitude.
* Proficiency with CRM and WG360.
* Excellent verbal, written, and presentation skills.
About Us
Sanderson Design Group is an international luxury interior furnishings company specializing in wallpapers, fabrics, and interior products. Founded in 1860, our brands include Sanderson, Morris & Co., Zoffany, Harlequin, Clarke & Clarke, Scion, Anstey Wallpaper Company, and Standfast & Barracks. Our purpose is "To bring the Beautiful into People’s Homes and Lives". We are committed to celebrating our rich history while innovating for the future. We are proud custodians of over 160 years of design excellence and continue to inspire with our diverse portfolio of brands.
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