We areseekinga driven, technically fluent Sales Executive to lead revenue growth for our flagship C2 Video Wall Platform, Visual Fusion+. This is a high-impact individual contributor role targeting mission-critical markets including broadcast,maritime,defence, enterprise operations centres, and live events. You will own the full sales cycle — from prospecting and discovery through to technical demonstration, proposal, and close — while working closely with our solutions engineering and product teams.
Role Description
We are seeking a motivated Sales Executive for a full-time, on-site role at our Lancashire office. The Sales Executive will be responsible for identifying and pursuing new business opportunities, building and maintaining strong client relationships, and achieving sales targets. Day-to-day tasks include networking, pitching Rinicom’s innovative solutions, preparing sales presentations, drafting proposals, handling customer inquiries, and collaborating with internal teams to fulfill client needs. This role also includes monitoring market trends to identify opportunities for growth and improvement.
About Visual Fusion+
Visual Fusion+ is an enterprise-grade, software-defined platform engineered for environments where performance and reliability are non-negotiable. Key capabilities include:
* 8K video support — delivering stunning ultra-high-definition output across multi-display configurations
* Ultra Low Latency — real-time signal processing for mission-critical and live production environments
* Custom HTML5 Agent App Overlays — enabling dynamic, bespoke data visualisation layered directly onto video streams
* End-to-end Encryption — meeting the security demands of government, defence, and enterprise clients
* Real-time GUI Configuration — intuitive operator control without interrupting live output
* Rapid Scene Selection — instant layout switching to support fast-paced broadcast and operational workflows
* Remote Streaming to Devices — extending video wall content securely to distributed teams and remote operators
Key Responsibilities
* Own and grow a pipeline of qualified opportunities within the C2 video wall market segment
* Identify, engage and develop relationships with key decision-makers at systems integrators, end users, and channel partners
* Lead technical discovery sessions and coordinate with solutions engineers to deliver compelling product demonstrations
* Develop accurate account plans, forecasts, and territory strategies aligned to quarterly targets
* Negotiate and close complex, multi-stakeholder deals — including framework agreements and multi-site deployments
* Represent the company at industry trade shows, conferences, and customer events
* Maintain up-to-date records of all activity and pipeline in the CRM system
* Provide market feedback to the product and marketing teams to inform roadmap and positioning decisions
* Collaborate with post-sales and technical teams to ensure successful onboarding and customer satisfaction
Required Experience & Skills
* Proventrack recordof selling C2 platforms (e.g. Christie Manage, Barco Overture, or equivalent control room / video wall software)
* Demonstrable success closing high-value enterprise technology sales (£150k+ deal sizes)
* Strong technical understanding of AV-over-IP, video wall architecture, and signal management
* Experience selling into at least one of: broadcast, defence/government, operations centres, or live events
* Ability to navigate complex, multi-stakeholder procurement processes
* Excellent presentation and communication skills — comfortable at both C-suite and operator level
* Familiarity with 8K signal workflows and low-latency streaming technologies
* Experience working with HTML5-based integration and operator app environments
* Existing network of contacts at major systems integrators or broadcast/defence end users
* Knowledge of encryption standards and compliance requirements in secure environments
* CRM proficiency (Salesforce or HubSpot preferred)
What We Offer
* Competitive base salary with uncapped performance-related commission
* 25 days annual leave + bank holidays
* Access to cutting-edge technology and a genuine product differentiator in the market
* Supportive, ambitious team culture with clear progression pathways
How to Apply
Pleasesubmityour CV and a brief cover letter outlining your C2 platform sales experience and most relevant enterprise deal to our talent team. Shortlisted candidates will be invited to a two-stage processcomprisingan initial screening call followed by a competency-based interview and brief go-to-market exercise.
We are an equal opportunities employer and welcome applications from all backgrounds.
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