Multiverse is the upskilling platform for AI and Tech adoption. We have partnered with 1,500 companies in the US & UK to deliver a new kind of learning that's transforming today’s workforce. Multiverse apprenticeships are designed for people of any age and career stage and focus on building critical AI, data, and tech skills. Multiverse learners have driven $2bn ROI for their employers, using the skills they’ve learned to improve productivity and measurable performance. In June 2022, Multiverse announced a $220 million Series D funding round co-led by StepStone Group, Lightspeed Venture Partners and General Catalyst. With a post-money valuation of $1.7bn, the round makes the company the UK’s first EdTech unicorn. But we aren’t stopping there. With a strong operational footprint and 800 employees globally, we have ambitious plans to continue scaling. We’re building a world where tech skills unlock people’s potential and output. Join Multiverse and power our mission to provide equitable access to economic opportunity, for everyone. The Opportunity We are looking for a passionate Director of B2B Marketing to lead our talented B2B marketing team and report directly to our VP of Marketing. In this role, you will be the driving force behind our B2B growth strategy, transforming marketing into a data-driven demand and pipeline generation engine. You'll leverage your expertise in demand generation, account-based marketing (ABM), content marketing, and field marketing to lead our team to develop and execute impactful campaigns that drive new logo acquisition, renewals, and account expansion. Crucially, you will build and foster a high-performing, collaborative team, providing mentorship and guidance to maximize individual and collective potential. You will establish clear performance metrics, empower team members, and cultivate a culture of continuous improvement and innovation. You will demonstrate a strong ability to utilize AI to optimize marketing processesI. You will champion a data-centric approach, utilizing analytics and insights to inform strategic decisions, optimize campaign performance, and ensure alignment with business objectives. You will also work closely with leadership, ensuring seamless alignment and driving revenue growth. Responsibilities Leadership: Lead, inspire and build our team of talented marketing professionals whose focus is to create exceptional digital content, events, account based marketing, and lead generation campaigns for B2B growth. Your knowledge in each of these areas will be exemplary so that you can provide guidance and leadership to enable the team to develop their skills further. Demand Generation : Be the impetus to transforming the B2B marketing function into an efficient data-driven demand and pipeline generating machine, that is efficient and rigorous in its decision-making. You will set meaningful metrics aligned with industry benchmarks and implement industry-leading systems, tools and processes and showcase your strong marketing analytical skills. Events and Field Marketing : Oversee Multiverse’s events and field marketing strategy to support our customer engagement, thought leadership, and champion building efforts for C-level business leaders. Your creativity and input will be key to expanding our current strategies in the UK, and support in leveraging events and field marketing to move into new markets. Account Based Marketing: Guide the team that drives strategic account penetration by developing and executing targeted ABM programs, fostering deep engagement with key stakeholders. Collaborate closely with sales to align marketing efforts, ensuring seamless execution and measurable pipeline impact. Content: Manage the content specialists that drive the development and execution of a comprehensive content strategy to drive demand and enhance brand awareness, focusing on high-quality, engaging content. Measure and analyze content performance, leveraging insights to optimize strategy and personalize the buyer's journey. BDRs: Provide strategic oversight of the program targeted at generating new logo pipeline within key accounts by executing targeted outreach and qualification strategies. Establish and adhere to clear lead qualification processes and SLAs, ensuring a focused approach to converting high-potential prospects into new customers. Budgeting & Data: Take a strong analytical approach and oversee all B2B marketing initiatives and planning projects while aligning budgets with key priorities. Liaise with teams across the business on systems and processes to improve team productivity and efficiency. About You You have led B2B Marketing for a scaling organisation and have significant experience in the tech world You have demonstrably used AI to scale marketing teams, automating processes, enhancing personalization, and driving measurable improvements in campaign performance and efficiency, which translated to pipeline and revenue growth You have a strong background in demand generation, specifically account based marketing strategies and content marketing You have experience in field marketing and working closely with sales leaders You can work with limited resources but you also have experience of managing large marketing budgets and can point to examples of how you have delivered significant ROI for the business You will have significant management experience. You inspire your team to deliver exceptional quality work and deliver results by setting a vision and strategy and then leading from the front. You enjoy developing others and have built high performing teams. You are a highly data driven individual; you lead with data and are comfortable demonstrating the value to the business of projects and marketing your initiative. You are highly ambitious with an inquisitive mind and strong work ethic How we hire Benefits Time off - 27 days holiday, plus 7 additional days off: 1 life event day, 2 volunteer days and 4 company-wide wellbeing days and 8 bank holidays per year Health & Wellness - private medical Insurance with Bupa, a medical cashback scheme, life insurance, gym membership & wellness resources through Gympass and access to Spill - all in one mental health support Hybrid & remote work offering - with weekly or monthly visits to the London office and the opportunity to work abroad 45 days a year Team fun - weekly socials, company wide events and office snacks! Our commitment to Diversity, Equity and Inclusion We’re an equal opportunities employer. And proud of it. Every applicant and employee is afforded the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. This will never change. Read our Equality, Diversity & Inclusion policy here. Right to Work Do you have the right to work in the UK? Unfortunately, at this time we cannot offer sponsorship for this role and we cannot consider overseas applications. Safeguarding All posts in Multiverse involve some degree of responsibility for safeguarding. Successful applicants are required to complete a Disclosure Form from the Disclosure and Barring Service ("DBS") for the position. Failure to declare any convictions (that are not subject to DBS filtering) may disqualify a candidate for appointment or result in summary dismissal if the discrepancy comes to light subsequently.