Sales Lead Generation
- Researching prospects and identifying new business opportunities for lead
generation through various channels (B2B or B2C)
- Conducting outbound sales generation via email, phone, LinkedIn and other
channels
- Qualifying leads and converting them into customers/sales and where necessary
booking in appointments for the Business Development team if required
- Following up with inbound enquiries converting them into confirmed bookings &
track the status of open opportunities
- Conduct market research to identify potential sales opportunities and customer
needs using online tools, databases and social media platforms
CRM
- Implementation of a CRM system (Salesforce) into the Business Development Team
- Maintain & update CRM with accurate records and up to date customer information
- Monitor and analyse sales performance by accounts managing pipeline supporting
the Head of Sales & Business Development
- Provide regular reports on lead generation performance, sales pipeline & campaign
performance
Additional responsibilities may include:
- Attending travel trade shows and networking events where required
- Supporting the sales team with inbound sales enquiries where required via email,
live chat & telephone calls (sickness, holiday)
Suitable Experience or Qualifications
- Previous experience in lead generation or sales development including outbound
sales campaigns (minimum 1 years experience desirable)
- Sales driven with strong negotiation skills – confident in cold outreach sales calls
- Previous experience using CRM software in particular Salesforce would be
advantageous
- Ability to research and identify target prospects
- Self motivated, target driven and resilient attitude
- Ability to work independently
- Strong communication and presentation skills, verbal and written
- Personable, presentable and articulate individual
- Creative qualities able to think outside the box to drive sales
- Willingness to go ‘above and beyond’
- Strong networking skills