SEO Site Manager
The SEO site manager is responsible for strategy, performance and execution of SEO for Frasers Groups sports brands. Managing an SEO executive and reporting into the SEO Lead, with support from external partners (Botify, Pi‑datametrics), you will be responsible for managing the website and increasing organic traffic and revenue by way of information architecture improvements, content management, and SEO techniques. You will be data‑driven and performance minded, ensuring projects are prioritised accordingly and optimised to meet KPIs.
Key Responsibilities
* SEO performance – owning, driving and optimising performance on Sports Direct
* Delivering the SEO strategy – Work with the SEO Lead to develop the sites SEO roadmap and strategy
* Carry out keyword research and manage site technical issues to support SEO roadmap
* Team management – line management of SEO Executives
* Reporting and KPIs – monitor and improve the sites KPIs and revenue targets
* Insight and opportunity analysis – highlight opportunities and developments across the channel
* PR Campaigns – work with the SEO Lead to deliver SEO link building campaigns
* Best practice – stay abreast of and contribute to wider industry developments
* Share initiatives, best practices and results.
Qualifications
* Hands‑on experience in an SEO-focused role
* Strong focus on the technical aspects of SEO
* Working knowledge of link building using various techniques
* Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic
* Experience with keyword research and strategy, daily optimisation, test plan construction, and in‑depth analysis
* Experienced in creating and presenting campaign reports including ROI and conversion rates
* Strong understanding of web usability and site design. A quantitative approach to traffic measurement, and experience with collecting and interpreting site visitor statistics
* Research skills to identify, build, and prioritise essential keyword sets
* Excellent problem solving and analytical skills
* Ability to self‑manage and keep track of multiple projects
* Genuine passion for SEO and online marketing
* Experience with content marketing and social campaigns
Key Behaviours Required
* Continuously and proactively improves the quality of service delivered
* Willingly takes the initiative and suggests new approaches
* Respects individual’s views and positively contributes to a learning environment in which individuals are supported and encouraged to excel
* Provides vision and clear direction to inspire individuals and engages the team to deliver excellence
* An advanced understanding of SEO and Google's ranking algorithm
* Competent implementing on‑page and off‑page SEO techniques
* Analytical and able to make data‑driven decisions to prioritise projects and optimise content to improve KPIs
* Experienced using content management systems
* Strong written and communication skills
* Working under pressure and to tight deadlines
Benefits
Along with your benefits package we also offer a wide range of perks for our colleagues:
* Frasers Champion – Our employees are recognised every single month for their hard work. Frasers Champion is a peer‑nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
* Retail Reconnect – In order to build the planet’s most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
* Fearless 1200 – Fearless 1200 is a way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we’re rewarded – check out the video link to find out more: https://www.youtube.com/watch?v=O0qmvJofMew
* Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is a wellbeing programme which aims to support and improve colleagues’ physical, financial and mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice – all completely free.
* Retail Trust – Employees obtain free access and support from the Retail Trust charity. This includes a 24‑hour wellbeing helpline, wellness hub, counselling and financial/legal support.
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