Who we are
Welcome to Ascot where tradition meets innovation and excitement is the heartbeat of our business.
We are a destination for over 500,000 guests each year where passion, elegance, and celebration converge and it is our team of behind-the-scenes heroes that bring every intricate detail to life.
As one of the world's leading racecourses, Ascot is renowned for its rich heritage spanning over 300 years. But we are not bound by the past; we're driven by the pursuit of excellence in everything we do.
From hosting our flagship event, Royal Ascot, to pioneering sustainable practices, we are committed to building a Global lifestyle brand, wrapped around the world class horse racing we run.
At Ascot we believe in preserving the beauty of our surroundings and minimising our ecological footprint. From eco-friendly initiatives to community engagement programs, we strive to make a positive impact on both the environment and the lives of those around us.
What we are looking for
We are currently seeking an Events Sales Executive to join our Events at Ascot team, based in our offices at the racecourse in Ascot, Berkshire.
What youll be doing
Pro-actively selling Events products and services, to existing customers, maximising business from existing customers through an innovative approach and always delivering best experience to all our customers.
* Achieve sales targets and maximise sales through all sales channels.
* Maximise revenue and profit through the implementation of a sales activity plan by account managing and selling and an agreed number of key clients and key accounts (face to face meetings, cold calling and personal contacts) through a sales platform and use of commercial management techniques (Salesforce, Delphi diary management, LinkedIn and other management tools).
* Be fully responsible for the conversion of incoming enquiries to confirmed bookings allocated to you via the Events Sales Manager.
* Ensure all incoming enquires are contacted within 2 hours of receiving them, by phone call and followed by a written proposal within 24hours. Or an agreed time scale with the client/agent with an overall 25% conversion rate.
* Regularly meet with existing accounts/agents and build an account development strategy to ensure retention and growth.
* Research and identify new market and existing account opportunities.
* Assist in preparing sales collateral and presentation materials.
* Ensure the enquiry call process supports ARL delivery standard and KPIs are achieved.
* Maintain accurate records on prospects through the venue management system (Salesforce/Delphi).
* Be aware of competitor pricing, understand the dynamics of the local market and the demand generators, and the effect this has on profit
* Actively participate in local networking groups and relevant trade bodies.
* Build and manage a vibrant, long-term network of relationships with individuals from multiple market segments.
* In conjunction with all relevant partners ensure that the levels of Customer Service are market leading.
* Be actively involved (when required) in the race day hosting and client entertaining activities.
* Continuously demonstrate The Ascot Way i.e. act as a role model through the Ascot values to provide the best possible customer service where delivery is always maintained.
* Undertake special duties or work outside the normal daily / weekly routine but within the overall scope of the position at the request of the Senior Management Team.
Other responsibilities
* Support Racedays as applicable
* Development of the role to be proactive
* Supporting the Events team on an ADHOC basis.
* Such other duties as the Company may, at times, reasonably require.
Skills and experience you can bring
* Minimum 2 years experience and able to demonstrate success in a sales environment preferably within Events.
* Understanding and experience of cold calling and selling to agents, corporates, and private individuals.
* Competence with Microsoft packages (Word, Excel, PowerPoint) and a Customer Relations Management system
What you can expect from us
* A best-in-class welcome with a tailored induction and racecourse tour, as well as a wide range of training schemes to help with your learning and development
* Access to a range of wellbeing support for yourself and your family including a dedicated Employee Assistance Programme and Healthcare support app with 24/7 virtual GP access
* Opportunity to make an impact in our Volunteer week with a day out of the office to support local community and charity partners
* End of year offices closed (extra 2 days annual leave added to your entitlement)
* Time Off in Lieu (toil) for working race days
* Clothing and hat hire
* Complimentary race day entry for friends and family
* Exclusive discounts in local shops and cafes
* Exclusive discounts from selected partner brands and suppliers
And lets not forget, invitations to our monthly social nights as well as annual parties and afternoon-teas to celebrate our most special occasions throughout the year.
What sets us apart from the rest
We take pride in our commitments to make a positive change for now and future generations to come, whether through our Diversity and Inclusion strategy and training programmes, our award-winning Racing To Zero sustainability actions, or our forward-thinking employee benefits including flexible working and menopause policies, as well as health and EAP support access.
We are also proud of our community outreach which includes a volunteering week for all employees to spend time supporting local charities. See what we got up to last year here: Ascot Racecourse Supports End of Year
Our Diversity and Inclusion Vision
We are committed to ensuring guests from all backgrounds and communities feel welcome at the Racecourse and are working to ensure our internal teams are nurtured within a supportive and inclusive environment. Our mission is to eliminate discrimination and prejudice of any kind at our venue and throughout our business. By educating and implementing meaningful actions across all that we do, we can make certain that Ascot is a place for everyone to enjoy.
As an equal opportunities employer, Ascot Racecourse is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our company.
Closing Date
The closing date for this vacancy is 5 October 2025. We reserve the right to close this vacancy early should a suitable candidate be identified.
For assistance with your application or should you require an alternative application format, please contact