Job Description
Application Deadline: 12 December 2025
Department: Sales
Employment Type: Permanent - Full Time
Location: Silverstone
Description
JOB PURPOSE
The core purpose of this role is to drive substantial revenue growth by proactively selling our multi-faceted event spaces and comprehensive conference packages. Crucially, this is not just about selling space; it is centred on the ability to establish, maintain, and deepen relationships with new and existing clients. We require a highly motivated individual with proven conference and events sales experience who can immediately hit the ground running.
This role requires a unique blend of sales acumen, tenacity, and experience in handling high-value bookings. The successful candidate will be directly responsible for identifying, developing, and closing business opportunities that align with our brand's premium standing.
Essential Requirements & Experience
Conference and Events Sales Experience (A MUST): A minimum of 12–18 months of direct, demonstrable experience in a B2B sales role focused on conferences, events, or large-scale venue hire is absolutely essential.
Tenacity and Grit: Possesses the relentless drive, resilience, and sales grit required to meet and exceed ambitious sales targets in a competitive environment.
Venue Sales Acumen: We specifically welcome candidates with a background in venue sales, large hotels, or event agencies who have successfully managed and secured bookings for 200+ attendees. Experience selling prestigious, iconic, or high-volume spaces is highly advantageous.
Silverstone is committed to safeguarding and promoting the welfare of children and adults at risk and expects all team members and volunteers to share this commitment. Background checks and DBS checks at the appropriate level will be obtained prior to employment commencing.
Key Responsibilities
Respond quickly and efficiently to all in-coming sales enquires and work with the team to ensure that you follow through within agreed timeframes.
* Quote and propose meetings and events accurately and according to agreed pricing structure and margins specified.
* Ensure all quotations are followed up and updated in accordance with set key performance indicators and all contractual agreements are met.
* Enter client details accurately onto the sales system, adhering to the SOP’s
* Convert bookings, co-ordinating all details relating to the event maintaining client contact until the Event Handover with the Events Team.
* Administrative duties to include raising contracts and sales orders, supporting the team with other administrative tasks.
* Conduct site inspections (speculative and specific), upselling where possible,
* Follow up with clients post event to ensure that their event ran smoothly and finding out of they would like to rebook as well as identifying further contacts within their business.
* Diarising regular client contact with clients who have enquired or booked events with Silverstone.
* Fill the pipeline by growing, maintaining and leveraging existing contacts and passing relevant sales leads to the proactive team.
* Provide input and ideas into department initiatives’, constantly promoting the Silverstone brand in a reassuring and professional manner.
* Using knowledge of the market and competitors to identify and develop the company’s unique selling propositions and differentiators.
* Identifying exhibitions, awards, industry events, and contacts that may be suitable to partner with to help promote the Wing.
* Working with the team to ensure consistency of qualifying leads, successful selling and helping each other to convert business.
* Working on and help to organise conversion days and familiarisation trips and other promotional events.
* Attend network and promotional events to develop contact with potential clients and professional bodies.
* Make proactive sales calls and follow up with people that you have met at the above events.
* Undertake ad hoc administrative tasks and duties to enable the team to reach its monthly and annual target
Team Responsibilities
* Help create a positive environment and proactive culture within the department and support the whole team to achieve their targets
* Work to achieve an agreed target of revenue both individually and within the MICE Sales team
Performance Responsibilities
Performance will be monitored against the following:
* Objectives set through the Personal Development Review (PDR) process
* Ownership and completion of agreed business priorities in a timely manner
* Teamwork
KEY RELATIONSHIPS
* Head of Venue Sales
* Senior Sales Manager (MICE)
* Track SalesTeam
* Corporate Events Operations Team
* Marketing
* Finance
* Business Development Team
Skills, Knowledge and Expertise
Experience: A minimum of 5 years in MICE sales, with a proven track record of meeting or exceeding revenue targets.
A degree in Business, Tourism, Hospitality, or a related field is preferred, but equivalent professional experience will be considered
Skills: Strong negotiation, communication, and interpersonal skills, with the ability to build lasting client relationships.
Knowledge: In-depth understanding of the MICE industry, market dynamics, and sales techniques.
* Full clean UK driving licence