Drinks Sales Executive (On-Trade)
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Liverpool (Field-based)
Up to £38,000 per annum
On-trade Beverage Sales
I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Executive to join a leading wholesaler specialising in on-trade sales across Liverpool. You'll be responsible for driving new business across a wide range of hospitality venues - including bars, restaurants, pubs, and hotels.
You'll be passionate about the drinks industry, confident in building long-term relationships, and experienced in delivering results in a competitive, fast-paced sales environment.
Key Responsibilities
* Identify and win new business opportunities within the on-trade sector across Liverpool.
* Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
* Build strong relationships with key decision-makers in hospitality venues.
* Deliver regular reporting on sales performance, trends, and market insights.
* Collaborate with internal marketing and supply teams to support product launches and campaigns.
* Represent the brand at trade events, tastings, and customer activations.
About You
* Proven experience in on-trade drinks sales within the Liverpool area
* Strong track record of winning new business and growing existing accounts.
* Confident, outgoing, and able to build rapport quickly with a wide range of clients.
* Self-motivated and target-driven, with a proactive approach to meeting and exceeding KPIs.
* Excellent communication, negotiation, and presentation skills.
* Full UK driving licence and willingness to travel across Liverpool
What's on Offer
* Competitive salary of up to £38,000 per annum
* Generous bonus scheme
* Company car
* Pension scheme
* Generous staff benefits scheme including well being benefits, retail discounts and cycle to work scheme.
* Career progression opportunities within a growing team
Interested? Apply now with an up to date CV to be considered for this exciting Regional Sales Executive opportunity.
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