Proactive Sales Executive, Warrington, Cheshire
This role involves supporting the growth of our trade customer base by delivering exceptional service, identifying opportunities through data insights, and implementing effective contact strategies to strengthen customer relationships and meet sales targets.
Responsibilities
* Develop and implement tailored sales strategies for smaller turnover customers, focusing on maximizing pattern book placements in the marketplace.
* Contact customers to review performance, discuss current projects, and promote collections.
* Understand customer needs to maximize sales opportunities.
* Secure future business through quality service and support.
* Create and execute a customer contact strategy using all contact tools.
* Provide world-class customer service to maximize sales.
* Record customer feedback and actions in CRM.
* Collaborate with the Customer Service Team to ensure order accuracy.
* Follow up on calls and emails.
* Analyze performance data to inform calls and strategies.
* Prepare regular reports and monitor sales performance with management.
* Complete all administrative tasks associated with the role.
* Achieve personal sales targets as part of the team.
* Employ effective sales techniques to promote, upsell, and cross-sell products, building stronger business relationships.
Measures of Success
* Achieving sales budgets and year-on-year growth.
* Adhering to expenditure budgets.
* Number of calls and emails per day.
* Sales success according to budgeted plans.
Connecting with Others
* Collaborate with sales colleagues for performance optimization.
* Manage relationships and develop business with customers.
* Coordinate with Customer Service for service review and feedback.
* Work with Finance to analyze customer performance.
* Share and drive performance with senior management.
Skills & Experience
* Proven sales experience, especially in call centres or mail order catalogues.
* Strong business sense and industry knowledge.
* Experience with product knowledge and building long-term relationships.
* Self-driven, results-oriented, positive attitude.
* Proficiency with CRM and WG360.
* Excellent verbal, written, and presentation skills.
About Us
Sanderson Design Group is an international luxury interior furnishings company, designing and manufacturing wallpapers, fabrics, and interior products. With a history dating back to 1860, our brands include Sanderson, Morris & Co., Zoffany, Harlequin, Clarke & Clarke, Scion, Anstey Wallpaper Company, and Standfast & Barracks. Our purpose is "To bring the Beautiful into People’s Homes and Lives".
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